Happy Thanksgiving to you and your loved ones from all of us at Curator. We’re thankful for many things this year, especially our fabulous clients and our Curator family. But, just for fun, we’re each sharing our favorite part of Thanksgiving. Enjoy the holiday!
What’s your favorite part of Thanksgiving?
The shared traditions. Every Thanksgiving, my family looks forward to my aunt’s huckleberry pie. Not only is it delicious, but our family loves hiking to the secret spot by our cabin to pick the berries in the summer. — Megan
Well, it’s hard not to say that the food is my favorite part of Thanksgiving. It’s the one time you can absolutely stuff yourself without feeling guilty! And, even though the actual meal isn’t always my favorite, the house never smells better than in the fall when you have turkey and pies baking in the oven. But, if I were to really pick my one favorite thing about Thanksgiving I would have to honestly say that the best part is that it’s the one day my mom will actually allow having football on in the background. Family, food and football – the best! — Annie
My favorite part of Thanksgiving is spending time with all my loved ones. And all the yummy food doesn’t hurt either! — Noelle
My favorite part of Thanksgiving is spending time with family and sharing old and starting new traditions with our daughter Charlotte. Last year Charlotte, my mom and me made pinecone-turkey place cards for everyone at the Thanksgiving table. This year we’re hosting Thanksgiving in our new house and the pinecone-turkey place cards will make their 2nd-annual appearance! — Jennifer
Because I’m not the biggest turkey and stuffing fan, my favorite part about Thanksgiving is actually just getting to see old friends. Since most everyone usually comes back for the holiday, we have a tradition of going to the same local bar on the eve of Thanksgiving. It’s not the most glamorous tradition, but it’s always fun to see who shows up and learn what everyone has been up to. – Chelsey
For the past 20 years, Thanksgiving has been THE Robinson holiday. Since most of my siblings were spread across all four corners of the state, Thanksgiving was usually our last chance to get everyone together before the weather made travel difficult. As a result, it became the can’t-miss holiday and has evolved into a 15 hour gorge-fest filled with family, football and enough pie to give a buffalo diabetes. It’s amazing. — Matthew
I love Thanksgiving! Aside from the fact it’s a day devoted to food, I love sitting around the table with my family. We have everyone go around the table and say the thing they are most thankful for that year. It’s great. — Scott
Most of my close family lives nearby, so I’m very thankful to be able to see them basically all the time. That makes Thanksgiving kind of like any other day, except for the fact that I get a free pass to indulge one of my favorite vices: food. — Paul
My favorite thing about Thanksgiving is spending time developing new family traditions with my kids. Seeing the joy in their eyes that comes from being surrounded by family and having them work alongside Robin and I as we prepare different dishes always brings a smile to my face. My next favorite thing is leftover turkey sandwiches. — Dan
Perhaps it’s strange, but my favorite part of Thanksgiving is the anticipation before the meal – the house smells wonderful, family and friends are gathered together, the wine is poured, games are being played and everyone is happy. — Ann Marie
Posted in Culture
This week, we’ve got some viral videos and links ranging from future female engineers to forensic artists sketching true beauty and famous photos re-imagined as selfies, plus much more to explore. Happy Friday!
Engineering kits for girls + Beastie Boys tune = best toy ad ever, MSN. I think the little girl’s yellow message T-shirt sums it up best… “more than just a princess”! — Jennifer
A Mother Lets Her 4-Year-Old Finish Her Drawings. She Never Thought It Would Lead To This., Distractfy. A mother’s sketches completed by her young daughter. I love everything about this. — Chelsey
2 People Described The Same Person To A Forensic Artist And This Is What Happened, Upworthy. Apparently I’m on an art theme this week, but saw this video and couldn’t resist sharing. Watch as people describe themselves to a forensic artist compared to how another person describes them to that same artist. Definitely goes to show we sometimes see ourselves much differently and harsher than how others see us. — Chelsey
Time to Shine, Rebecca Minkoff. The holidays are the time for innovative brands to really push the limits. Women’s retailer Rebecca Minkoff is known for their digital integration and strong social presence so it only seems natural they would launch a digital storefront in San Francisco. The large touch screen is loaded with their top picks of the holidays and offers free overnight shipping. Would you shop a digital store or keep walking? — Brooke
British Airways Billboards Interact With Their Planes Overhead, PSFK. Digital billboards have been around for years, but have generally only been used as a display screen. It makes sense; you can sell a lot more “space” when you can cycle through multiple ads. But they have the potential for a lot more – potential that has been disappointingly untapped. Here’s a great example of utilizing real-time data and specific locations to connect with people in a way a traditional billboard never could. — Matthew
Business Owners: Want to Offer a Black Friday Deal? Here’s How, Entrepreneur. Curator retail brands are already savvy to success on Black Friday, but an interesting read nonetheless as we come up on one of the most anticipated shopping day of the year. — Megan
Behold, Your Favorite Historical Photos Turned Into Selfies, Huffington Post. There’s no arguing that Selfie earned its title for Oxford Dictionary’s Word of the Year. In honor of this achievement watch as historical photos are “selfie-ized” — Brooke
Where’s Waldo? That’s Easy. A Foolproof Strategy for Locating the Stripe-Loving Cartoon Man, Slate. I’m a big data nerd, and I especially like when data can be used to make me seem smarter than my friends — or children. Slate writer Ben Blatt dove into the seven “primary” “Where’s Waldo” books to find the places he’s most likely to be found. He discovered that “53 percent of the time Waldo is hiding within one of two 1.5-inch tall bands, one starting three inches from the bottom of the page and another one starting seven inches from the bottom, stretching across the spread.” Click through for heat maps. — Paul
Map: The United States of Watersheds, Washington Post. Interesting take on how the U.S. would look if we drew state boundaries not by arbitrary lines but rather based on watershed data. Look, we now border CA! — Dan
Zappos Hilariously Takes Down Kanye West, but CEO Insists: ‘I Admire Him’, AdWeek. Once upon a time, “news” happened at 5 o’clock, 10 o’clock and when the morning paper hit your doorstep. That’s no longer the case. News happens 24 x 7, and companies should be ready to react. This is a hilarious example of a quick reaction from Zappos, when Kanye West attacked the brand and its products. — Ann Marie
Why Bring a Child Into This World?, Unilever on YouTube. Unilever has launched a huge, glossy, heavily produced and promoted new sustainability campaign called Project Sunlight – it’s an interesting look at how to pull a ton of brands under one umbrella of good. And even more interesting is the tactic used, asking pregnant couples when they are at their most vulnerable to react to the rhetorical “why bring a child into this world?” – watch the turn, check out the site, definitely will get people talking. — Shawn
Posted in Friday Links
Name: Dan Miller
Title: Vice President/Group Account Director
Joined Curator: September 1, 2011
Go-to Happy Hour Drink: 7 & Seven
Who was your celebrity crush growing up?
Define “growing up,” because, frankly, I still am, so I’ll give you several answers. Let’s skip the ‘70s, because I can’t remember if I had a celebrity crush before I was seven. In the ‘80s, it was Heather Locklear, hands down. The ‘90s was the reign of Alyssa Milano. The ‘00s were dominated by Halle Berry, and the ‘10s are currently defined by Olivia Wilde, Emmy Rossum and Sarah Shahi.
Star Trek or Star Wars?
(A younger me would have said Star Wars in a heartbeat and the me of today wants to, as well, but Star Trek has grown on me quite a bit over the years. That series was my dad’s favorite and I have fond memories of watching old episodes on VHS with him, and many of my friends today are bigger fans of Spock than Solo, but if I had to base it on the number of themed toys and action figures I kept in storage for 30 years in the hopes I’d have a son to give them to…well, then Star Wars wins three giant storage boxes to nil.)
Did you go to school for the career you have now?
Why, yes, I did…but I didn’t think this was going to be my career. In high school, math and science were my subjects. I still did well in English, but writing was harder for me than things to do with numbers, so, when I entered the University of Washington, I figured I’d be an engineer. Midway through my sophomore year, I took a class called Introduction to Mass Media, and I loved it. So, I took another one, where my “defining moment” happened – I’d been working for two weeks on a research paper that was worth 50% of my grade and two days before it was due, I came to my professor and said “I want to change my topic.” He thought I was insane, but my paper on the role of mass media being the 4th branch of government earned me a perfect 100 points. From then on, I knew I wanted to work in communications. I graduated just over two years later with a BA in Communications with an emphasis in Public Relations. (And my love of math still comes in handy for all of the budgeting, spreadsheets and company finance stuff Scott entrusts to me.)
What (nonprofit) organizations are you passionate about/volunteer for?
My family is full of teachers, so I tend to gravitate to things where I can give of my time helping teach young people about, well, lots of stuff. I served six years on the board of directors of Island Cooperative Preschool, have been a four-year assistant coach for Bainbridge Island Little League, am in my third year as Cubmaster for Cub Scout Pack 4496, and spent 16 years as Chapter Advisor and now am in my second year as Regional President for my college fraternity, Pi Kappa Alpha. I had great role models growing up and want to provide the same to my kids and their friends, so volunteering my time is what I find most rewarding.
What’s your workday routine and why does it work?
I’ve always been a morning person. I’m up at 4 a.m., make coffee and the family’s lunches before I head out the door, am on either the 5:20 or 6:20 a.m. ferry and at my desk in the 6:15-7:15 time frame, depending on which boat I catch. The next 90 minutes is spent on Curator business, for the most part – submitting expense reports, organizing invoices for payment, approving timesheets, updating budget spreadsheets, calculating revenue for tax payments, returning vendor emails, sorting the evening’s emails and much more. This allows me to get most of my admin work done before the rest of the gang gets to the office so I can focus on client work throughout the day. I keep a running list of “to do” items on the computer, but use a sticky note that I keep next to my computer for the stuff that absolutely, positively must get done that day. Then, in between client meetings, strategy sessions, writing and editing, pitching, vendor calls, lunch and myriad other things we all do each day, I make sure those things on my sticky note get done. I generally leave the office around 5 p.m. in order to get to my evening commitments (see non-profit question above) and to hop on the ferry home (where wifi allows me to stay connected and have another half-hour of productivity during the ride) so I can spend time with my kids before they hit the hay. A couple of email checks and then I press the button on my UP band to track the next five-and-a-half hours of sleep before getting up to do it all over again.
What’s a misconception about your role at Curator?
That I’ll always be the first one in the office. Now, 99 percent of the time, that’s true, but if you show up without your keys one of those 1 percent days…well…sucks to be you.
What’s your best resume tip?
Candidates should truly understand that a resume and a cover letter are two different documents. Too often I get cover letters that say, basically, “Hi, I’m Fred. I just graduated from WSU with a degree in Communications. I had an internship at the campus paper and I’d really like to work with you.” Well, Fred, you’ve told me absolutely nothing in that cover letter that I can’t get from your resume. Use your cover letter to set yourself apart by telling me why you’re the right candidate. What makes you better than the rest? What insight about Curator or our clients or our way of doing business have you unearthed that shows me you’re a curious, intelligent person who can think strategically? What do you think about the marketing industry and where it’s headed and how does that related to you and us? Show me some personality in your cover letter and give me a reason to want to read your resume.
Posted in Curator Q&A
This week, we’re serving up some pretty powerful and inspiring videos and articles. Have you seen Jean-Claude Van Damme’s epic splits stunt? Or the American doctors who carried out 100 surgeries in three days in the typhoon-ravaged Philippines by flashlight? Peruse our favorite stories below and have a great weekend.
Why You Should Think Twice About Who You Envy on Social Media, Elite Daily. An interesting perspective on the personal use of social media. This article made me think about the times I’ve questioned the sincerity or rationale behind some people’s posts. Taking a step back to look at my own posts and those I follow, I definitely think everyone is guilty of doing a little boasting every now and again, as is the nature of the beast. But I think especially for Instagram and other photo-based posts, the caption makes a huge difference in the way the post is perceived. Do you think more people share or show on social media? — Chelsey
How to Eat an Apple Like a Boss, FoodBeast TV, YouTube. I’m easily amazed by the simplest things, and I also try my best to not create too much waste, which is why this “you’ve been eating apples all wrong” video blew my mind so much. I haven’t tried this as of this writing, but it makes total sense, and I’ll probably never eat an apple the same way again. Do this, America, and look like that cool person who has shit figured out. — Paul
Toys ‘R’ Us Creates the Most Anti-Science Ad Ever, io9. New Toys ‘R Us TV spot. Funny and a good stunt? Or offensive and about to cause a PR ruckus? — Dan
Communicating Character: The New Business Imperative, Council of Public Relations Firms. Character counts more than ever, according to this article from The Council of Public Relations Firms. I agree that consumers are incredibly savvy these days, and that they increasingly make decisions about organizations based on reputation. That’s why reputation management is a crucial aspect of the PR industry. However, reputation should not only be tended to during times of crisis, rather it should be a daily activity. I really liked this line: “Brand, reputation and behavior cannot be managed independently, because they have a collective impact on the public.” How do you think organizations can do a better job of aligning all three elements? — Noelle
MIT Invents A Shapeshifting Display You Can Reach Through And Touch,FastCompany. Welcome to the future, folks. Check out this shapeshifting display from MIT that allows the user to reach “through the screen” to interact in three dimensions. It’s basic, but imagine where this could be in 5-10 years. — Matthew
The Encounter Collection, Process Creative Vimeo. Incredible example of how to weave a story into a product – handcrafted leather bags from Stephen Kenn. This video is all kinds of dope. — Shawn
Salad Porn is Real, and This Company Made it Cool, Mashable. At Curator, we place a big emphasis on lifestyle brands. And, Mashable shares a perfect example of this concept in action. Sweetgreen has become far more than simply a company that sells salads – its a way of life, a feeling and a movement. Plus, the company actually gets me excited about eating a salad. I’d say mission accomplished! — Annie
Canadian rower finishes solo trek across Atlantic, The Chronicle Herald. My link of the week is an article I found while searching for social content for one of our clients here at Curator. This woman not only rowed solo across the Atlantic Ocean after capsizing twice, but is also scared of water. She really went for it. — Maria
Volvo Trucks – The Epic Split feat. Van Damme, Volvo Trucks, YouTube. ’Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics and a mindset to master the most epic of splits.’ — Scott
Motivational Audiobooks Sends Joggers on a Personal Adventure, Spring Wise. We do a lot of storytelling at Curator–from a campaign execution standpoint as well as all throughout the week within the office. But, this kind of storytelling takes a very literal sense and makes you the main character, the hero of your own run. Unpredictable, adventurous, and motivating, because you won’t want to stop until after the 40 minute tale you’re starring in is over. I can’t wait to test it out. — Megan
US docs perform surgeries in Leyte with flashlight, ABS-CBN News. As busy as we are, its important to raise our heads from our desks and look at the world around us. This has been one of those weeks. – Ann Marie
Posted in Friday Links
Name: Maria Loida
Title: Account Executive
Joined Curator: January 3, 2013
Go-to happy hour drink: Dirty Ketel Martini with extra olives
What’s the best vacation you’ve ever taken?
The best vacation I’ve ever taken was probably to Italy to visit two of my best college girlfriends, where they were studying abroad. It’s my favorite for several reasons. First, I was traveling from Brussels, Belgium, where I was studying abroad, too. It stands as one of the best times of my life. Second, I traveled there alone, by plane and train, and didn’t know any Italian, so that was just a fun challenge. We visited Cinque Terre, which is this string of little towns along the western coast of Italy. Sound gorgeous? Yes, it was. Third, we made some stupid mistakes, namely accidently booking a beautiful bluff hotel that was way out of our “poor travel girl” price range. When we look back, as 26 year-olds with jobs, we can appreciate that it was totally worth it to live it up for three days in a beautiful place. After, we visited Florence, where my friends were studying and the perfect contrast to Cinque Terre. We drank wine, had amazing food, explored the city together, and enjoyed meshing our travel stories, as we had all visited several of the same, but new places. I’ll never forget that chance to merge international travel trips with best friends.
What did you learn from your first job?
If we’re talking first, first job, I was an assistant dance teacher for the studio where I grew up dancing. My responsibilities included leading warm-up stretches and progressions across the floor, some choreography, and my personal favorite, managing the dance moms. Little did I know, I was practicing client relations. The best way to keep dance moms happy was to communicate simply and often, fully explain any questions or concerns, and make sure I made time to give each of them and their children individual attention. It was about consistently doing the small things correctly that secured another year and often a full career of dance classes with their daughters and sons. After working in client services roles for three years, I find elements of the two surprisingly similar. The photo is of some of my students performing “Rubber Ducky” at the 2006 recital. I’m in the front helping them remember their choreography. They’re nailing it.
Every Curator has at least one orange item. Which of your orange things is your favorite?
My favorite orange item is one of the past. When I was 13, I owned my first (and only) pair of Nike Shox and they were borderline highlighter orange. I thought they were awesome! My middle school required uniforms, so I often wore the shoes several days in a row. Those kicks got some major face time. They look kind of like the photo below, but there was more orange and more obnoxious. Like I said, Perfect. Compliment. To. School. Uniform.
What major learnings did you take away from your college experience/previous career that you can apply to your job now?
Remember how annoying it was when your teacher would mark “-1” or “-2” when you spelled a word incorrectly or forgot punctuation? Usually, when you got your paper back, those “silly” mistakes were worthy of a “head-in-palm” moment. I remember getting really fired up about getting points taken away when I had the correct answer, but made a small mistake. It turns out that your teachers do that for good reason, and if I could’ve gotten all of the silly mistakes out of my system during my traditional education, I would’ve taken red marks all day long to rid myself of them now. Long story, short: Details Matter.
What tools do you need to get you through your day?
Being an Account Executive means there’s a lot of moving parts. I make lists like it’s my job, except it actually is my job. Crossing items off the list keeps me motivated to keep moving down it and reduces my chance of forgetting to follow-up or hit deadlines. It may sound simple, but it works for me. I use a tool everyday called Teux Deux. I even pay a subscription fee for it now. It’s a really simple interface that resembles atraditional paper to-do list, except since it’s digital, you can move things around, jump to future/past dates, and sync to the smart phone app.
Posted in Curator Q&A
This week we’re reading about the incredible power of Skype, tie-dye clad mall goers of yesteryear, and yes, even a PR case study on Miley Cyrus’ recent antics. Whether you need some interesting reading material to get you through your Friday, or need to relax a bit this weekend, sit back and enjoy some of our favorites.
VW Creates Interactive Video with Indie Band Walk Off the Earth, FastCompany. This might be the best interactive YouTube ad you’ve ever seen. Hands down. Check out this (literally) playful, soulful and powerful Volkswagen ad that fits the versatile personality of its drivers. I’ll admit I might be a little biased by my love of Walk Off The Earth and Canada, but I don’t think that’s a factor in my high praise for this video. — Matthew
Miley Cyrus: A PR Case Study in Flawless Execution, Spin Sucks. Miley Cyrus is a lot smarter than she gets credit for. Anyone who watched the VMAs and thought they were seeing a Mariah-Carey-on-TRL moment (man, I’m old) wasn’t paying enough attention. Or rather, they were paying exactly as much attention as Miley and her PR machine wanted them to. She used the appearance to launch a massively successful single and album, and simultaneously shed, once and for all, the ghost of Hannah Montana. It was the pop-music equivalent of Shawn Michaels throwing Marty Jannetty through a plate-glass window (really old) and following it up by winning every major WWF title, only it happened in the span of just a few weeks. I won’t defend whatever image Miley’s trying to peddle, but she deserves all the credit in the world for executing a successful campaign. — Paul
Photographer Captures Images of Malls Across America in the 1980s, The Daily Mail. Shopping Malls and 80s style – a killer combination that got my attention this week. Photographer Michael Galinsky recently released his book Malls Across America, which documents his travels to different malls across the country. I kind of love that you don’t know where each photo was taken. — Chelsey
This New Skype Ad May Make You Cry At Work, Fast Company. Well played Skype, well played. And, here’s an article about why the Skype ad captures our attention, makes us want to share, and take action. It’s a really compelling perspective on story-telling. — Maria
In Moscow, Squat and Ride for Free, Wall Street Journal Europe. Would you do 30 squats in the middle of a subway station for a free ride? In Moscow, where the Olympics will begin in just a few short months, you can do just that if you’re not afraid to show off your moves in front of random passerby. The idea behind this offer is to get people involved in the Olympic games by staying active, a la the athletes. This sight would definitely spice up my morning. — Megan
Posted in Friday Links
Just a quick post today: The other week, I wrote about moving beyond timing with social media posts to take into account other variables like post types and content. This week, I wanted to share something I read from astrophysicist Brian Koberlein that complements those thoughts nicely:
“Astrophysics often follows a pattern of gathering lots of data and then developing models to explain the data. Groundbreaking ideas such as Newton’s law of gravity or Einstein’s theory of relativity are rare, so often we’re reduced to trying to find patterns in the data that may (or may not) have a clear cause. Sometimes this method works quite well. Perhaps the most famous one is Kepler’s laws of planetary motion. When Kepler proposed his laws, they were presented as a clear and simple description of what actually happens. They were a breakthrough because they could be used to predict the motion of planets with great accuracy.
“Despite their accuracy, Kepler’s laws were simply a concise description of an observed pattern. Kepler gave no underlying physical principle to explain why his laws worked. The underlying principle was only later discovered by Newton, who was able to derive Kepler’s laws from his law of gravity.
“Looking for patterns in data is useful because such patterns are often caused by a simple underlying principle, but this isn’t always the case.”
I highly recommend reading through the full post.
Posted in Social Media
It’s November and the Starbucks red cups have hit stores already. Perhaps you have tweeted a coffee to a friend, seen the most clever Halloween costume possibly ever, and taken the PR pitch quiz. But, if not, read on for more on those and our other favorite reads this week.
The Kleenex Connection: 5 Mental Tricks to Jumpstart Creativity While Waiting in Line, Fast Company. I’m the most impatient line waiter. You too? Fast Company’s article shares some great tips on how to spark creativity by observing the people around you while waiting in line (or anywhere). I loved hearing the examples of how some big ideas were sparked, not by some big, complicated study, but by watching people and understanding human need and motivation. — Maria
Amputee Paralympian Has the Best Halloween Costumes, Deadspin. A friend shared this link with me. It’s not only the best thing I’ve seen all week, but probably the most creative costume I’ve seen in a while. Paralympian and motivational speaker Josh Sundquist especially killed it on the flamingo. — Maria
How to Get Editors to Read Your Pitch, Inc. The first line in this article summed up how I feel about almost every email that comes through my inbox. Or, what about the amount of times you refresh your outlook just in case a new email from a reporter comes through? I think one of the best feelings in PR is when you land that perfect piece for your client. This article does a nice job of highlighting some of the things you need to do in a pitch to score that article, even if they seem counter-intuitive. — Annie
Tweeting a Starbucks Coffee is Now a Thing, AdWeek. It’s now possible to give the gift of Starbucks coffee via Twitter! Type “@tweetacoffee to” and then the Twitter handle of the recipient before sending your tweet. Gifts are limited to $5, but will likely grow once the campaign proves a success. — Jennifer
Dear PR People, Please Take This Quiz, What’s Next Blog. Most of this is basic, but it’s always a good reminder…and good for a laugh, too. — Dan
How China’s One-Child Policy Forced Starbucks to Rethink Its Beijing Stores, Fast Company. This mini case study demonstrates the importance of understanding the context of your audience when they’re experiencing your product in your store. I read this article somewhat passively on the bus, but it stuck with me. Clearly the director of concept design understands that one size does not fit all, even in an iconic chain store like Starbucks. — Megan
Posted in Friday Links
To celebrate Halloween today, we asked the office to name their best (or worst) costume to date. Not surprisingly, we uncovered some gems. Stay weird, guys!
What is your best (or worst) Halloween costume?
Cheerleader (worst, for everyone who witnessed it). — Shawn
Simultaneously the best and worst costume I ever wore was when I dressed up as a present. Once in third grade and again right after I graduated college. When I was in third grade and walked around with a giant wrapped-up box and bow, it was cute. When I was in my 20s and had grown quite a bit since age 8, it wasn’t quite as cute when I got stuck in doorways and couldn’t fit in the restaurant booth wearing that huge thing. Most inconvenient costume ever. — Annie
Whether this classifies as the best or worst probably depends on who you ask, but it was certainly my favorite costume. Myself and a few friends donned wigs, bad ties and aviators in the style of “The Chief,” “Cochese” and “The Rookie” from the classic Beastie Boys music video, Sabotage. – Matthew
When I was like 8 years old, my mom hand-made a Teenage Mutant Ninja Turtles costume for me. I was Donatello, even though, like every kid, my favorite turtle was Raphael. I think it was just a logistical thing: Donatello’s the only turtle with one weapon, and I needed a free hand to carry my candy. Anyway, the outfit consisted of a green sweatshirt and sweatpants, yellow felt ironed onto the shirt for the turtle tummy, and a brown towel packed with stuffing and stitched to the back for the shell. The only part that wasn’t original was the mask, which was a Toys ‘R Us buy (come to think of it, I may have picked Don because all the Raph masks were sold out). If I’m ever able to duplicate that kind of craftsmanship, I’ll be impressed with myself. Well done, mom. — Paul
Best costume as a kid: Han Solo from Return of the Jedi. Vest, blaster. I felt like a badass.
Best costume as an adult: Shawn Herron. His kids couldn’t even tell us apart.
Worst costume as an adult: Morticia Addams. Horrific. — Dan
One year, three friends and I went as the Fruit of the Loom. I was the purple bunch of grapes, accompanied by a green bunch of grapes, an apple and a big leaf. We made our own costumes, and there were a lot of balloons involved, none of which survived the party. – Megan
Homemade costumes are always the best! Some of my childhood faves were Alice in Wonderland (complete with my own White Rabbit, pocket watch and all) and The Little Mermaid (sparkly green tail, hair sprayed red, the works). — Noelle
Home-made three headed monster with my two best friends circa 1997. I was in the middle and barely had armholes. – Maria
I loved Annie when I was a kid. When I was five, my mom indulged me and sewed a replica red dress and I also wore a red wig and Annie’s signature heart locket. Best Halloween ever! – Jennifer
It’s a tie between being Dalmatians with my sisters with my mom as Cruella and another year I was a one person piggy-back ride, it was weird. – Chelsey
Posted in Culture
Name: Noelle Ibrahim
Title: Account Executive
Joined Curator: March 18, 2013
Go-To Happy Hour Drink: Could I do Happy Hour App instead? If so- sweet potato fries
What did you want to be growing up?
So I have a funny little anecdote for this question. While in elementary school, I had to complete a family crest with various autobiographical questions. One of those questions included “What do you want to be when you grow up?” and my answer was simple — a princess. Yup. And I’d still be happy to take that job description, thank you very much! Then I changed my mind, and wanted to be a pediatrician instead, but soon realized that I don’t like being around hospitals very much. As a child, I loved to read at all hours of the day (and night), and loved to write poetry and short stories. This led me to the field of journalism, and eventually to public relations and marketing, where I am today.
What’s the most unexpected role you’ve had to play as a PR professional?
As a PR professional, I’m constantly finding myself in unexpected roles, which is part of the fun of the profession. Under the umbrella of the communications industry, I have worn various hats, including everything from stylist for broadcast fashion segments, to facilitator on media trips to a client resort in Mexico, to contract negotiator of celebrity spokesperson deals for PR and media opportunities, in my previous position. And there was that one time I took on the role of publicist for talent walking the media line at the Golden Globes. My role was to ensure talent was being seen and heard on one of the biggest nights in Hollywood. You just never know where this industry will take you, which is exciting!
Every Curator has at least one orange item. Which of your orange things is your favorite?
I love wearing pops of bright color when I can, and while orange can sometimes be difficult to pull off, I love my orange Converse Chucks. (Chucks are my go-to whenever I’m not wearing heels, which is an extremely rare occurrence.) The color orange always reminds me of a bright sunny day in San Diego (and of Curator of course), so what’s not to love? Plus they are perfect to help get into the Halloween mood!
Name one aspect of the industry that people don’t pay enough attention to.
I think that in an industry that is relatively all about relationships, sometimes PR professionals have a surprisingly difficult time going beyond building relationships to maintaining them. Once you make a great contact, it’s important to consistently do the little things that help that relationship flourish, such as sending thank you notes, responding promptly, and paying attention to the little details. Really listening to people and understanding their interests and focus helps to ensure that you are being helpful to your contacts, and not simply shoving your agenda on them. PR is all about two-way communication, so make sure you’re leaving a lasting impression, not just a first impression.
What’s one piece of advice you have for someone getting out of school or in the interview/job search process?
My best piece of advice for recent college graduates, or even those people who are in the midst of searching for a job is to be open to the opportunities that may come your way, even if they might make you nervous at first. You never know what new skills you might acquire along the way, which is an asset in my book. I’m a firm believer in the idea that the skills you develop in one career can be applicable to future opportunities, and may make you just that much better at what you do. (You can check out my Curator blog post on transferrable skills here.) Keep learning, continue to be curious and strive to reach new goals for yourself.
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