We made it to Friday, guys! And that can only mean one thing: The Curator News Feed. This week we are reading about emojis, YOLO and Russell Wilson. What’s been on your reading list lately? Tweet us your best links @CuratorPR.
‘Emoji Among Us’ Short Film Is Cute, Whimsical and an Advertisement in Disguise, AdWeek. Emojis are so cool they get to star in a short film! — Chelsey
The 9 Most Popular Apps No One Uses Anymore, Gizmodo. Remember these apps for the iPhone/iTouch when it was first released? Here’s some iPhone nostalgia of the highest grossing apps that no one uses anymore. I used to be a master at TapTap, but the music became so unbearable… –Colin
Mercedes Looks for Up-and-Comers on LinkedIn, New York Times. Taking a tip from Barbie, Mercedes turns to LinkedIn to promote its new C-class line. People are allowed to nominate someone it their LinkedIn network who has demonstrated “qualities that meet the sophistication of the Mercedes-Benz brand.” (tip of the hat to Jeremy Pepper for flagging this one.) — Ann Marie
Sex in the City Supercut Shows How Much It Loved Name-Dropping Brands, AdWeek. This is awesome. SATC was always the ultimate advertisement anyway, but this video really shows us how subtle those sneaky writers and advertisers were! BED BATH & BEYOND! — Chelsey
Parents Worry More About Back-to-School Shopping Than Bullying, TIME. This was an interesting read. Apparently, parents are more stressed about back to school shopping than potentially larger problems such as bullying. — Colin
New Yelp Data Tool Might Help Us Find The Next Big Food Craze, Fast Company. YOLO is on its way out but donuts are here to stay. — Megan
Computer Vision Syndrome and You, The Atlantic. If you are reading these links, it is likely you work in a profession that requires you to stare at a computer for more than two hours each day. Stop reading and take a break—your eyes need it. — Paul
Inside Seattle Seahawks quarterback Russell Wilson’s California warmups , Seahawks.com. I’m a fan of Russell Wilson’s even more for his leadership and ability to build culture than I am of him the athlete. I think he’s a phenomenal QB, but it’s his mindset that makes him special. This is a great example. — Scott
Adult Swim Dives into Comic-Con with Ice Cream Truck, Free Rides, More, SDCC Blog. In honor of Comic Con in San Diego this weekend, here is an interesting partnership with Adult Swim, Intel, Lexus and State Farm. — Noelle
Posted in Friday Links
I’m often jealous of my friends who work for non-profits. Not so much for their often tireless and unrecognized efforts, but because when they leave work I imagine they do it with a satisfaction that the hours they spent during the day went towards making life better. We are lucky to have clients like Whole Foods Market and Swanson’s Nursery who allow us to share in these efforts often, and I am very grateful for those “non-profit-like” spurts throughout my year. They tend to be my favorite days in this business.
We recently were lucky enough to help out on the Ballard Boys & Girls Club art garden project with Swanson’s Nursery. When we set out to develop the brand campaign for Swanson’s Nursery in 2014, they insisted that community projects be a crucial part of whatever we planned. I imagine being a 90 year-old company makes community roots run deep.
The Swanson’s team decided on partnering with the Boys & Girls club given how much that organization gives back to the community. The front of the building contained an overgrown rain bed and some sad little trees, a stark contrast to the vibrant facilities that lie within. Swanson’s resident landscape design guru, Dan Gilchrist, drew up some incredible plans for an inviting art garden — a space that would provide kids with an opportunity to co-create the look of what was to come.
The Swanson’s team and B&G Club staff and kids dug, sawed, planted and built an incredible transformation of the space. An outside that now reflects all the amazing things that go on inside its walls. The days I spent helping were good days. I’d say some of my favorite days.
Posted in Uncategorized
It’s summer in Seattle. Our p-patch gardens are ripening and the farmers market stalls are crowded with the season’s bounty. During these months, my oven sits empty but my salad bowls are always full. I’d love to say my veggie-filled summer menus are purely motivated by health, but quite honestly, veggies and salads are a time saver when I get home from work. A quick plate of veggies and a wedge of cheese is a shortcut to getting back to playing catch in the back yard or chasing a sunset down at the beach.
However, as we move from July into August, I often need a little jolt of inspiration to wake up my family’s vegetable-filled plates. Basil, tomatoes and zucchini everywhere I turn, but what the heck am I to do with it all? Here are some of my favorite resources.
101 Simple Salads for the Season. I’ve kept this link at the ready for five years. I enjoy Mark Bittman’s perspective that good, wholesome cooking and meal prep does not need to be time intensive. Sometimes it’s as easy as carrots, blueberries and a handful of sunflower seeds.
Market Salad with Goat Cheese. This turns into my “everything but the kitchen sink” salad. Zucchini ribbons, too? Sure! Carrots and every spare green in my fridge? Ok.
Corn Salad with Basil and Tomatoes. It isn’t summer without grilled corn. And lots of it.
Vegetable Tian. I stumbled upon this recipe from For the Love of Cooking while browsing on Pinterest. I make it often for my family, but it looks so pretty that it’s my go-to side dish for summer parties, too.
Kale and Brussel Sprout Salad. Ok, ok, these aren’t necessarily summer veggies. Consider this a bonus salad idea. This is my favorite salad recipe I’ve discovered all year.
Do you have a favorite summer recipe to share? I’m on the lookout for the perfect berry crumble. If you have one, share it via Twitter (@aricard).
Posted in Uncategorized
This week we were buzzing about Uber’s ice cream and SnapChat in the spotlight, RE2PECT… and did we mention Bey and J are coming to town soon? Get those stories and more in this week’s edition of the Curator News Feed.
Uber Serves Taste of Future on Ice Cream Day, The Next Web. It’s Uber ice cream delivery day! The brand has done an excellent job creating conversation around the globe (38 countries and 6 continents!). This article from The Next Web sheds some light on the fact that this PR stunt is about way more than ice cream. — Ann Marie
A Positive Example of the Internet Comforting a Grieving Stranger, The Atlantic. My faith in humanity was restored just a little bit with this touching story. – Megan
Take Beyonce and Jay-Z Shopping, Seattle Met. From a content perspective I thought this Seattle Met article was really fun. Definitely a clever way to talk about the Seattle shopping scene while tying in one of the biggest concert events of the summer. T-minus 2 weeks until Seattle goes crazy for this power couple! — Chelsey
Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter, AdWeek. RE2PECT — Jennifer
SnapChat Uses World Cup to Flex Media Muscles, Digiday. Snapchat stepped into Twitter’s space a bit when it launched Rio Live, a real-time curation of users’ Snaps from the World Cup. It’s not about to replace Twitter, but this was the first hint that it might be able to (or something) someday. — Paul
SnapChat Adds Filters That Unlock Art Based on Your Location, Mashable. Snapchat also added a new feature this week that allows its users to swipe to add art relevant to your current location. Example: you can add a picture of a roller coaster and a ferris wheel while visiting the Santa Monica pier. Waiting for them to add Seattle to this mix! — Megan
Super Moon Rising over Crescent Lake. Anyone see the “super moon” this weekend? This is my favorite shot of it from this past weekend camping and I figured I should share it. — Colin
Posted in Friday Links
I can’t deny it; I am a daily Reddit user. And this morning, while riding the bus, I realized something about Reddit that has never been so relevant than today. In light of the current conflict in Gaza between the IDF (Israeli Defense Force) and the Hamas “freedom fighters,” many news stories have sprung up about everything from the massive ground invasion in Gaza, to the Hamas rebels firing off rockets at the “Iron Dome,” to IDF forces firing on children. No matter what side you happen to be on with this issue, Reddit has become an incredible resource to see both sides of this conflict.
Reddit is a global community of Internet users who participate in a forum-like conversation on thousands of topics ranging from world news, cute animals, movie reviews, Photoshop battles, and much more. One notable “subreddit,” or channel of Reddit, is the IAMA subreddit. IAMA stands for “I Am A…..Ask Me Anything”, which is essentially a medium for people of all walks of life and professions to answer curious Redditor’s questions.
In reading both accounts, you gain an interesting perspective on the crisis. The Israeli soldier expresses his opinions of a sovereign nation where Israelites and Palestinians can live together in peace. He answers questions regarding the cultural and political atmosphere within Israel and he also sheds light on the popular opinion within Israel with regards to Gaza. On the other side, the Palestinian in Gaza expresses a very different point of view. He is not allowed to legally leave Gaza nor does he feel safe in his densely populated city, yet he has never seen an Israeli citizen in his life.
Reading both of these accounts simultaneously shows how absolutely different their lives are; yet they are a border away. Both are in their twenties and express their yearning for peace and stability. Both are open and willing for a day when they both can share the land together. In our day in age, it is critical for citizens to have a voice on a public forum and Reddit has proven time and time again to be just that. This is why I argue that Reddit is the best news website on the Internet. Not only does news break first on Reddit, but it also allows a forum for interesting, firsthand accounts of individuals that are relevant to the what’s happening in the world.
Posted in Uncategorized
Part of my role at Curator is to work with our Villa Group client to raise awareness about the amazing destination of the Islands of Loreto in Baja California Sur, specifically the Villa del Palmar Beach Resort and Spa at the Islands of Loreto.
About four times each year, I have the privilege of gathering a group of adventurous journalists and writers to accompany me on a journey to the Islands of Loreto, where we immerse ourselves in paradise. The toughest part of the trip is convincing everyone to return home – no joke!
Here are my Top 10 reasons for loving the Islands of Loreto, as illustrated through photos, though in no particular order (too difficult to choose!).
1. Gorgeous views of the indigo waters of the Sea of Cortez and majestic Sierra de la Giganta mountain range from every angle.
2. Unique sunsets every evening, each one more beautiful than the next.
3. A culinary experience that will leave you craving more. Every meal is cooked with love.
4. Once-in-a-lifetime encounters that take you up close and personal with nature. Jacques Cousteau dubbed the area “The Aquarium of the World,” after all.
5. Accommodations that make you feel at home, and then some.
6. A genuine and attentive staff that truly wants to make your stay the most memorable experience possible.
7. The beautiful star-ladden sky. Villa del Palmar at the Islands of Loreto is truly the first “million star” resort I have experienced.
8. Endless opportunities to relax and rejuvenate. “Disconnect to re-connect” is the motto.
9. Unrivaled opportunities to be adventurous, whether it is stand up paddle boarding, clear-bottom kayaking, hiking, snorkeling, exploring the islands… the spirit to explore is encouraged!
10. The magic of feeling like you have discovered a hidden gem in the world, that you can carry with you in your heart.
If you’re interested in learning more about the paradise that is Villa del Palmar at the Islands of Loreto, contact me at firstname.lastname@example.org!
Posted in Travel
A few weekends ago, I hiked to a ghost town in the middle of the North Cascades, Monte Cristo, and it was glorious. When you get out there, about 2 hours outside of Seattle, there’s absolutely no cell service, and the woods, like woods do, look virtually untouched. The story goes that Monte Cristo was supposed to be the major lead and silver district of the Northwest, but mining ceased when it was apparent the area wasn’t fit for it. A flood and later a fire left the ruins in the state they are still today, and now it’s an eerie ghost town in the middle of the mountains.
This all clearly happened way before social media, and yet I found out about this hike from Sosh. Who knew such a simple, timeless destination in the middle of the woods had such a trendy piece of the internet? I assume at least a handful of the many hikers we passed along the way had heard about the hike the same way I did. It’s an ironic reminder that the world hasn’t really changed, we’re all just so much more connected to one another. The internet is a crazy place.
Here are some other excellent-looking hikes to get you out there while contemplating how new and old exist as one…
Posted in Culture
In my role as Social Media Strategist at Curator, I spend a good chunk of the day on social networks, and I pick up a lot of news and trending links just by looking at screens. I’m also a former journalist, and old habits die hard, so I spend a few minutes each morning looking over news and information to get ready for the day. Here are a few of my go-to apps (all iOS).
This has been my favorite mobile news app for the last few months, after I decided I needed a change from Circa. It spits out two “editions” every day (morning and evening) of about 10 stories each. Like Circa, those stories are distilled down into their essence.
Digest’s big draw is its look and feel, which is great. I also like that it offers U.S. and international editions. I go for the international because I like the alternate perspective, and I spend most of my day looking at U.S.-focused news anyway.
Like many, I was crushed when Google Reader shut down, but Feedly’s proven to be a more-than-adequate replacement. One of the things I like best about it is how much social sharing power is baked into it. I subscribe to a lot of feeds on behalf of Curator, our clients, and myself, precisely because I need to do a lot of sharing.
Feedly talks to just about any social network you can think of, as well as IFTTT, Evernote and Pocket. Honestly, I could probably dedicate a blog post to all the networks I have it plugged into, but first I’ll have to go and re-figure out what they all are. It’s really so useful that I forget.
Reddit is super helpful, especially on days when my calendar’s packed and I know I’m only going to have a few minutes to find interesting links to share. Alien Blue is simply the best iOS app for using Reddit.
What makes Reddit so great? Like Twitter or Facebook, it’s all about what/who you follow, but the front page is the source of a lot of material for link-surfacing sites like Mashable and Gawker. Spend a week checking Reddit before you check those two (or others like them) and you’ll feel a bit ahead of the game.
Those are three of my favorites, but there are a bunch of others I use regularly, too:
Tweetbot (the best Twitter app there is)
We still don’t know why people are backing Zack Danger Brown’s potato salad, but as the dollar count rose to well over $46K this week, we were reading about ESPN’s social media war room, food industry monopolies, some tiny animals enjoying cake at a tiny birthday party, and much more. Enjoy our reading list below, and have a happy weekend, all!
Somebody Flew a Drone Into a Fireworks Display and This is What Happened, TIME. This is too cool not to share! — Noelle
Street Art Project, by Google Cultural Institute. Such a neat exploration tool! Great interactions that simultaneously make the experience of viewing an online gallery actually engaging and highlight otherwise unavailable details in the work. — Maggie
Bud vs. Microbrew: How Beer is Made (In GIFs!), STL Public Radio. Always a good reminder that we live in a great place with great craft brew. The difference between Budweiser and craft beer in GIF’s. — Colin
10 Companies That Control Almost Everything We Eat, Business Insider. A crazy reminder of the food-world monopoly! — Chelsey
Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever, AdWeek. Real time marketing? Yeah, it takes a village. You might think those tweets came from one freelance community manager sitting on the couch but you’re wrong. Every 140 characters is strategically planned by a full team at ESPN. — Brooke
Top 10 Trends at the Fancy Food Show, AdAge. Always love to see what new food trends are coming down the line. And, according to this article, gluten-free isn’t going anywhere, it’s just getting tastier and more creative. Pass the beet yogurt? — Megan
Lego Representation of 50 States, Imgur. I thoroughly enjoyed going through this album of all 50 states depicted in Legos. My personal favorite was Oregon as an avid Portlandia fan. — Colin
Mastering Fermentation. My wife and I participate in The London Plane‘s Larder Share. This week they read my mind. I had been mentioning that I wanted to try my hand at Kimchi and other fermented vegetables. Among the things in this week’s bag was the book Mastering Fermentation along with a jar and ingredients for my first try. Can’t wait. — Scott
Your Tax Dollars Are Hard at Work…Editing the ‘Horse Head Mask’ Page on Wikipedia, Washington Post. The Internet isn’t all cats and potato salads. Someone has set up a Twitter account that tweets every time someone from a Congressional IP address edits a Wikipedia article. – Paul
Tiny Birthday for a Tiny Hedgehog. Paul is right. The internet isn’t all cats and potato salads. There are tiny hedgehogs, too. And for that we thank you, internet. — Ann Marie
Posted in Friday Links
Starting tomorrow, July 11, Curator kicks off its two-week long efforts to raise funds on behalf of Food Lifeline’s Food Frenzy, which is a creative competition between local businesses to raise funds and food, and encourage volunteerism.
While 2014 marks Curator’s first year participating, Food Lifeline is celebrating its 25th Food Frenzy Anniversary. We’re thrilled to work with our friends, family and local communities to give back to such a worthy cause.
Every $1 donated to Food Lifeline provides four meals for a person struggling with hunger, and that includes children who don’t have many options during the challenging summer months when school meals aren’t available. All donations are greatly appreciated and tax-deductible.
Interested in supporting our team and making a donation to Food Lifeline? You can do so by visiting our Food Frenzy team page here! Or, head to Swansons Nursery next Thursday, July 17, for its first-annual Garden To Glass event, where in addition to learning how to make refreshing botanical cocktails, you can purchase raffle tickets to win one of three fabulous Swansons container gardens.
All of the proceeds from the raffle will benefit Food Lifeline. Thanks again for your consideration, and helping us spread the word!
Posted in Uncategorized