‘The Bubble’ Is The Biggest Threat To Your Company’s Image

04.23.2014 by Paul

Image of a bubble

On Tuesday, the NYPD did something incredibly stupid. Someone had the genius idea to solicit user-generated photos of interactions with police officers via a Twitter hashtag called #MyNYPD.

Here’s the setup:

Everyone can see where this is going, right? Well, apparently not the NYPD. Exactly what you would expect would happen happened, and, as my boss Scott Battishill put it, New York’s finest suddenly found itself with a huge PR problem where none existed before.

This wasn’t the first time something like this happened, and it won’t be the last.

The cause is something we can probably all relate to: The Bubble. It’s the cozy protective layer of positivity and optimism about your brand or company that exists within your walls. People like bubbles because they feel good. No one likes being criticized, and no one wants to be the one person in the room to shoot down an idea everyone’s excited about.

The thing is, someone needs to do that.

This is where a PR agency like Curator can help. We love the work our clients do, but we don’t exist in their bubbles. In fact, it’s our job to stay out of them. We do this by being impartial, and brutally interrogating every single idea before it goes public. That may sound bleak, but go look at what’s being posted to that hashtag: Would you rather have that happen to your brand in full view of the public, or in the privacy of the Curator conference room?

For the NYPD, they’ll spend the next couple weeks doing damage control instead of telling the story they wanted to tell. Their campaign is over, and it didn’t even make it out of the gate. All because of The Bubble.

Photo credit: Jeff Kubina / Flickr

Posted in Public Relations, Social Media

Curator Clients Go Green

04.22.2014 by Noelle

Each year, we celebrate Earth Day on April 22 worldwide to demonstrate our support for environmental protection and the need for sustainable practices. In honor of Earth Day, Curator is sharing a selection of some of the eco-friendly initiatives our clients have put in place to take the lead on going green within their respective industries.

Villa del Palmar at the Islands of Loreto

VDPL Onsite Garden

The resort’s environmentally-friendly initiatives include solar panel-lined roofs that collect and store power from the area’s more than 300 sunny days each year, a sophisticated seawater purification system that collects and purifies water from the Sea of Cortez for use throughout the hotel, a grey water recycling program, which helps with irrigation on the property, and the recycling of aluminum, glass and plastic.Guests who visit Villa del Palmar at the Islands of Loreto, located off the pristine eastern coast of the Baja Peninsula, are awestruck by the natural beauty of the region, which includes the majestic Sierra de la Giganta mountain range and indigo waters of the Sea of Cortez. The resort’s location within a protected National Marine Park helps limit the size and power of boats that traverse its waters, keeping pollution from watercraft to a minimum, meanwhile protecting the area’s abundant marine life (explorer by Jacques Cousteau once dubbed it “The Aquarium of the World” after all).

In addition, the resort maintains its own vegetable and herb garden, which are used in tasty meals at its three restaurants: The Market Restaurant, Casa Mia and the fine-dining Danzante Restaurant. Can’t get much fresher!

Whole Foods Market


A champion of natural and organic products, Whole Foods Market is a big proponent of the trusty Three R’s: Reduce, Reuse and Recycle. From implementing a paperless ordering system to reduce paper waste, encouraging the use of reusable grocery bags, holding recycling drives for electronics, and more, Whole Foods Market’s mission is to reduce the impact we have on our environment.

In honor of Earth Day, the company has been hosting an Eco-Scale Spring Cleaning and 50 Percent Off Sale that began Saturday and runs through today. Whole Foods Market shoppers can save 50 percent on more than 130 Eco-Scale rated household cleaners, including everything from laundry detergents and fabric softeners, to all-purpose, glass and toilet bowl cleaners.

If you aren’t familiar, Whole Foods Market launched the Eco-Scale Rating System – an industry-first set of tiered, household cleaning standards – to help shoppers make smarter, greener choices for their homes and for the planet. You can get more details here.

Simon Property Group

Living Greenery Wall

Electric vehicle charging stations, recycling efforts and living greenery walls (which cool the air, reducing airborne particulates and adding oxygen to centers) are just a few of the sustainable practices that are being used at Simon Property Group’s shopping and entertainment destinations in an effort to contribute to the company’s overall goal of reducing carbon emissions.

A global leader in the retail real estate industry, Simon understands just how important it is to the community, and the planet, to do business with companies that are demonstrating their environmental awareness.

Key components of Simon’s approach include initiatives to measure and reduce overall energy consumption, water consumption and greenhouse gas emissions. Shoppers also contribute daily to Simon’s sustainability efforts by using recycling receptacles available at all Simon properties.

For example, incorporating sustainable practices is key to the redevelopment of Simon Property Group’s Del Amo Fashion Center in Los Angeles, which is currently undergoing a major transformation to update the center.

Among the green initiatives being applied to the redevelopment of Del Amo Fashion Center are the re-use, salvage and recycling of roughly 95 percent of the demolished building materials from the north section of the mall. Increasing energy efficiency through LED technology, advanced lighting controls and other high-efficiency methods are also priorities for the center.

As another example of Simon’s commitment to the environment, the company partnered with NRG eVgo, a subsidiary of NRG Energy, last fall to introduce the first electric vehicle (EV) charging station in the country that can support all EVs on the road at Fashion Valley, San Diego’s premier retail and lifestyle destination. San Diego’s first Freedom Station at Fashion Valley (located in parking lot D across from Bloomingdale’s), gives drivers in Southern California unprecedented support for their on-the-go charging needs.

Have you seen other sustainable practices that businesses are utilizing to go green? Tweet us: @CuratorPR

Posted in Uncategorized

Dog Days of Spring

04.21.2014 by Chelsey

Maybe it’s the tease of summer weather, but when spring rolls around it finally seems like the people of Seattle come out of hibernation and the social calendar starts filling up. I love it. However, as a pet owner, the one drawback is that I feel guilty leaving my dog at home more than usual. Sure, Seattle offers a lot of dog-friendly activities – hiking, walking trails, dog parks, but the catch is those are all outdoor activities. Between my family and friends, there’s a lot of dogs, so we’re always trying to find places to go with our furry friends that aren’t weather dependent. We’ve come up with a pretty good list of spots that welcome canine patrons, and below you’ll find some of my faves!

photo 3[1]

JM Cellars, Woodinville

A family favorite, JM Cellars always welcomes four-legged guests and they even have a nice little walking trail you can check out (with your wine tasting of course!).

Shelter Lounge, Ballard

I love the indoor fire-pits and big garage doors here — makes you feel outside when you can’t be. They also have a fab patio for those days the sun decides to stick around!

9 Million in Unmarked Bills, Fremont

All you need to know is truffle fries and killer bloody Mary’s. I’m hungry just thinking about it.

photo 1[2]

Belltown Pub, Seattle

Shuffleboard, great drinks and the occasional ‘Yappy Hour’ – this is a one of mine (and Tux’s) favorite brunch spots!

Duchess Tavern, Ravenna

Bar games and classic pub fare. You can thank me later.

Fremont Dock Sports Bar, Fremont

One of the best places for game day shenanigans. Who doesn’t like football and omelets!?

Norm’s Eatery & Alehouse, Fremont

One of the first dog friendly places I learned about, Norm’s has a great happy hour and a fun place to check out when they have trivia night!

If you know of any others, holler at me @c_allodi!

Posted in Food, Uncategorized

The Curator News Feed: April 18, 2014

04.18.2014 by Megan

Happy Friday! This week our links are chock-full of useful information, from the latest social media-giant updates to ya know, Peeps 101 (it takes how many hours to make one of those things?!). Plus, we’ve got some videos lined up that may simultaneously make you laugh, give you goosebumps and make you cry, in a good way. Enjoy your weekend!

Screen Shot 2014-04-18 at 10.54.00 AM

An & Ria’s #First flight – the full film, Vodaphone Firsts. Have you seen the video of the grandma riding the roller coaster for the first time? Well, here’s the full video, telling the story of two women’s first airplane ride. It’s part of a campaign from Vodaphone, highlighting ways that technology makes #Firsts possible. Both of these women are memorable, but I defy you not to fall in love with Nan. — Ann  Marie

Parody Video Lays Down The Truth About Crowdfunding, PSFK. I love Kickstarter, but if you’ve spent much time on crowd funding sites scrolling through projects, you know that for every Oculus or Pebble project, there are about 1,000 campaigns that really have no business being funded. It’s hard to really capture what all of these “what is this doing here?” projects have in common, but the folks over at Vooza nailed it. — Matthew

24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise, AdWeek. Have you ever pondered the qualifications for the#worldstoughestjob? A Boston agency posted a listing for a “director of operations” with the following requirements: no sleep, $0 salary, working from 135 to unlimited hours per week, standing up most of the time, etc. The ad received more than 2.7 million impressions, but only 24 people applied. Find out what they learned by watching the video. — Jennifer

This Man is Buzzfeed’s Secret Weapon, Contently. BuzzFeed isn’t just creating quizzes off the top of their head. They’re analyzing data after data to predict what you’ll share fast to everyone you know. — Brooke

The Perfect Instagram Account, Man Repeller. A comical take on the perfect Instagram account. I especially love “Farmers Markets: Vegetables = “like” bait.” — Chelsey

Screen Shot 2014-04-18 at 10.56.09 AM

4 Core Beliefs Of Successful People, Business Insider. I love these articles that take a look inside the minds of successful people and how you can replicate in your own lives. It makes you stop and reevaluate how you’re doing your work and what adjustments need to be made – something that can be applied regardless of what industry you’re in. My favorite in this list: “Success comes from service, not selfishness.” — Annie

Twitter Takes the Wraps off Its Version of Facebook’s Giant Moneymaker, Re/Code. Two links this week, because it was a big one for social media ad news. First off, Twitter is starting to roll out app-install ads—ads that allow users to click to install apps on their mobile devices instantly—which have been big moneymakers for Facebook. You should start seeing a lot more of those soon. — Paul

Brands Can Now Turn Google+ Posts Into Interactive Display Ads, Marketing Land. Second, Google+ has jumped into the social ad game for the first time with +Post ads. These allow advertisers to insert their Google+ posts into Google’s ad network. From an advertiser perspective it’s great. Imagine Facebook promoted posts that aren’t restricted to Facebook. Judge for yourself, though. You’ll probably see these everywhere soon, too. — Paul

TV Interview Tips From a Former Presidential Campaign Spokeswoman, Entrepreneur. We often have clients invited to be interviewed on TV and we have a variety of ways we media train them so they’re comfortable and prepared. These tips are some great reminders from a former spokeswoman who’s had a lot of experience.

16 Delicious Facts About Peeps, MentalFloss.com. Everything you may have wanted to know about Peeps. — Noelle

Bonus link: thanks, Jen, for sharing The Seattle Times’ Peeps Contest winners this year. Which one is your favorite? Go Peephawks!


Posted in Friday Links

Play Makers

04.17.2014 by scott

Photo Credit: Sports Illustrated

Photo Credit: Sports Illustrated


It’s a rare day when a campaign plays out exactly as we wrote it in a plan.  Life just has too many variables. Social context or a natural event or something else distracts the attention of our audiences.  The channel we developed—the reason to care—becomes muddy, too loud, or it’s blocked altogether.  And, I believe, it’s in that moment that the program fails or succeeds. It may not be immediate — but the ripple effect of either overcoming or not overcoming the situation means everything in the ultimate success of the campaign.

Every year in January I share with our team members a vision document. Our overarching vision for Curator never changes, but each year, based on market and internal conditions, the paths we need to take to get there are different.  We identify areas where we are going to place significant focus and then bring the team together to develop a plan for each initiative. This year, one of the three areas of focus I identified was a theme called Play Makers vs. Game Managers.  Perhaps I was inspired by the run our Seahawks were on and all the talk analysts use to describe quarterbacks. They always break them down into two areas: play makers and game managers. There is nothing wrong with game managers. In the right organization they can be fine.  But you’re likely not going to win a championship with game managers.

Play makers are the thing. When Russell Wilson calls a play in the huddle, every member of the team knows what to do — they have a plan. As they’re walking to the line they are envisioning the play resulting in a touchdown. But then the play starts and blocks are missed or holes are clogged and Wilson needs to find a way — to make something from nothing.  Play makers keep plays alive.  They win championships.

It takes us a long time to hire at Curator. We look for very specific things in our team members. Are they a cultural fit?  Is there a work ethic and drive there?  Is it layered with talent, curiosity, and a clean POV? And lastly, we’re looking for an X factor.  Do they find a way?  When the play breaks down — and at some level it always will — do they find a way?

I love play makers. Are you one?

Posted in Culture

3 Key Reminders From Facebook’s Latest Algorithm Change

04.16.2014 by Paul

Image of Facebook app on a phone

A couple weeks ago, there was a bit of an Internet freak-out when Facebook announced it was, yet again, reducing the number of fans Facebook Pages are able to reach organically. Facebook’s reasoning was simple: It’s a public company that needs to make money, and charging Pages to reach their own fans is an easy way to do it. Some Page managers, who had spent years organically building up their Facebook followings, were understandably frustrated.

But here’s the thing: There’s no ownership of Facebook fans, and the access to them is owned by Facebook. If you admin a Facebook Page, it’s kind of like you’ve been running a free campsite for years on Facebook’s property, and now they’re telling you that if people want to get in, they have to pay. It’s not an unreasonable move.

If anything, Facebook’s latest algorithm tweak should be a wake-up call to Page managers who should’ve known better in the first place. Whatever, though—there are a few social media axioms worth reiterating now, because another tweak will surely happen again, and again, and again….

1. Social media is earned, not owned. Even if you own and operate your own social network, you don’t “own” your followers. You have to earn their attention every time you post, so make sure you’re invested in a good content strategy.

2. Don’t put all your eggs in one basket. If you’re feeling burned by Facebook, it might be because that’s where your entire fan base is. Well, why’d you do that? Treat your social footprint like your financial investments, and diversify. Establish a strong following on multiple networks, and that way, if an algorithm gets switched or the network goes the way of MySpace, you won’t be left with nothing.

3. Make quality content your No. 1 focus. This should actually be the first point. Look, you can have a Facebook following of zero, and as long as you make good content that people want to share, it will find its way to Facebook. Social media isn’t some magic thing that makes your content interesting. What it can be is jet fuel that takes already good content and amplifies it on an exponential scale.

One last thing: If you need some help reacting to this specific change, Marketing Land put together a great five-point list of tactics. Happy posting.

Photo credit: Maria Elena / Flickr

Posted in Social Media

Six Tips For Wrangling Writer’s Block

04.15.2014 by Megan

Spoiler alert: I had a bit of writer’s block when preparing for this blog post. But, lucky for me, I work with professional storytellers all the time. So, what do the pros do when they’re stumped? I reached out to bloggers and journalists I admire to borrow a page from their book (no pun intended) on beating writer’s block. From research to running and photography and getting a pedicure, the responses were too good to paraphrase, so without further ado, here are some juicy tips from the pros that you can refer to next time you’re trying to get an idea across on paper:


Cori Coffin, Anchor & Producer at News Channel 5 in Grand Junction, CO: Understand Your Subject Matter.

Well my biggest thing for writer’s block when I’m completing a story is to re-read and really understand my subject matter. Reading up on all resources can help get the process flowing for new ideas or new ways to say things. Also, a thesaurus is my best friend. I can look up one word I’m trying to get across, and get a whole bunch of ideas from all the corresponding words. In regards to story generation, we are always taught to follow our beats,  and continuously follow up with various experts around the community. For example, my beat is energy. So how is drilling out here on the West Slope–is it up or down since we last reported? Have any companies had and changes lately? Hirings/firings, special projects, etc. Also, the best thing when you are feeling uninspired with story ideas, is to take to the community and talk to people! Just listen to their experiences, history, thoughts and insights, they tell some interesting stories!



Alexandra Hedin, lifestyle blogger of the same name; author, and contributor to 425 Magazine: Get Your Mind Off of It.

Writers block is the pits!  For me, because all of my writing is driven by something I’ve created, I think it get more of ‘creators block’ than writers block.  To get out of that rut, I find a long walk, park time with my kids, or just a pedicure and a trashy magazine are enough to get out of my own thoughts and clear my mind.  If I’m completely lacking inspiration, I hole up in my library with every cookbook I own and start thumbing through them.  Usually I can be inspired by an ingredient, an image, or a recipe itself to create something.



Don Granese, Reporter for NBC Right Now in Tri-Cities, WA: Let the Story Speak for Itself.

We work on a harsh daily deadline mostly turning multiple stories a day. In a way writer’s block isn’t an option. Sometimes I only have 15 minutes to write a full story. I find the best way to tell someone’s story is to let them tell it. I pick out their best quotes from the interview (ones that pack the most raw emotion) and then think of how to write around those while also including all the facts that could add to the story while also keeping a flow that pushes the story forward. 

If I had any tips I’d say, think back on why you originally wanted to tell the story. What was the original factor that sold you on the idea? From there, how can you take that idea and make it relatable to your audience?

For example, today I met a woman who is deaf and needs donations for an $8,000 hearing aid. When I met with her and her husband they explained that he was also legally blind. Rather than write a story about how she needs this money, the story needed to be about them. They work together to see and hear.

I began my story by having the anchor read, “We use our eyes and our ears for just about every form of communication, but for one Kennewick couple they only have one full set between the two of them. Alejandro Vazquez is legally blind and Janie Gaunt has been deaf since the age of 12. They have been together for over a decade. This week the receiver for Gaunt’s hearing implant died. They have always been each other’s eyes and ears. Now, they have to work together until they find a solution.”

Almost everyone has eyes and ears. When we imagine not being able to use them it gets us thinking. Hopefully it grabs the viewer’s attention enough that they stay with the story. Then at the end of the story I mention the link to her page raising funds. The viewer/reader is already invested and maybe by that point they will feel charitable to the woman in need.

In this way my stories have an arc. I bring them in with the most relatable or intriguing thing I can without giving too much away. Then I let the story (and my characters) speak for itself.


Screen Shot 2014-04-15 at 10.28.16 AM

Angela Russell, freelance writer and blogger at The Coupon Project: Try A New Angle With Content.

Revisit things you’ve written before to see if more could be said about them, or if you could take another angle on the topic. For instance, I recently wrote a post about dandelion foraging, but it later occurred to me I could also do a post on dandelion root tea, dandelion root coffee, where to harvest dandelion, the benefits of dandelion, and so forth. If you’re having problems brainstorming new material, take a good look at topics you’ve already covered. Have you really said everything that can be said?



Christi Warren, Reporter at SaukValleyNews.com in Sterling, IL: Start in the Middle.

I just start writing words. It can be about whatever the story is about. It can be about my reaction to the story. Just the action of typing and getting thoughts out pretty much always fixes it for me. I find it particularly helpful, also, to not start at the beginning of a story. I start somewhere in the middle, a la: “and then Janice entered her bedroom and there, on the floor, was the gun she’d seen him holding earlier. The very same gun,” and then I write until the end without having introduced Janice, or the gun, or “him,” and just carry on until I’m finished and then worry about the beginning later once the story’s written itself. I also know that if i have writer’s block, it’s only because I care deeply about what I’m writing and how it could affect the people who will read it, or the people it’s about.


Katrina, fashion blogger at The Demure Muse: Go For a Run, Snap Some Photos.

I feel like I hit a bit of a wall whenever the seasons change. I know it sounds silly, but I’m one of those people who really enjoys consistency and predictability with weather. As a style blogger, the shift between seasons can be hard for the first few weeks trying to change gears for dressing for a new season.

When I’m stumped for what to wear and not sure what to write about, I like to clear my head and go for a run around the city. Seattle is absolutely gorgeous and has some of the most beautiful sunrises and sunsets I’ve ever seen, not to mention really interesting art all around

Whenever I go for a run, I find myself taking photos of random buildings or street art. While running, I don’t think anything of the photos, but when I get home I like to review them over a quick water break and snack. It’s during this downtime that I get inspired by the photos of the city to either come up with topics to write about to accompany outfits that are inspired by colours in the photos.


At times when running isn’t an option (to be fair, Seattle weather has been amazing on the last few weekends), I look to taking photos of packaging around my home. As someone who appreciates creative ways to add character to mundane everyday objects, a lot of style and story inspiration comes from these photos as well.

Next time you’re stumped, take a step back and look at your surroundings. Take photos of everyday scenes that you encounter and look back at them to see if there are any characteristics that you didn’t notice on first glance. These little quirks and details are what usually inspire me to write. I hope they help rid your writers block too!


Special thanks to all the pros who helped contribute to this article! Keep up with them on Twitter: @CoriCoffin, @alexandrahedin, @DonGraneseNews, @couponproject, @seawarren, & @katriiina


Posted in Productivity

Mastering Minutes to Gain Hours

04.14.2014 by Matthew

For the past few months, I’ve been experimenting with different time management techniques to try and fit more into the day. My goal is simple; maximize my productivity during my work day so I can maximize the enjoyment of my personal time. There’s all kinds of great productivity advice out there that has really helped, from smarter list-making and task-batching to morning priority setting and project reorganizing. These have been incredibly helpful for maximizing productivity, but I found that at the end of the day I still had about the same amount of free time.

Just like extra money, when you have extra time, you’ll find some way to spend it. If you create an extra hour for yourself, you’ll inevitably fill it with a bunch of small, time-sucking activities and then wonder where all your time has gone. It’s difficult for us to recognize when this is happening, because we usually don’t add a new item to our schedule when we have more time, we just increase the amount of time we spend on activities we already do.

For me, those time wasters usually consist of news/tech blog reading and social media (mainly Twitter). Whether I have 10 minutes or two hours of free time, I can easily fill it with my face pressed against my computer or phone screen. Conventional wisdom suggests we completely cut out the things that are eating up our time to remove the temptation all together. The problem is I don’t want to give these up and I really can’t in my line of work. They’re still important, I just don’t want them eating into my extra time.

So here’s what I’ve discovered: the trick to having more free time that you can actually enjoy is to fit all of the small things that tend to eat up your time into your extra minutes, rather than into your extra hours. To paraphrase an old proverb, take care of the minutes, and the hours will take care of themselves.

If your time wasters tend to be internet-based like mine are, there’s good news; there are plenty of tools out there to help you maximize your minutes. Here are a few of my favorites:


Circa: If news is your time-poison of choice, consider downloading Circa to your phone. It’s a brilliant app that summarizes the news in about four short paragraphs, often with photos and maps to add context. If you want to learn more about a particular story, all of the sources are cited at the end of the article, so you can dig in as deep as you want. Plus, you can share on Twitter or Facebook right from the app.



Feedly: I’ve talked about the Feedly Chrome app for your laptop before and how it’s a must for social media managers, but the iOS app is a must for pretty much anyone who wants an easy way to stay up to date on their favorite news sites, blogs, etc. while you’re on the go. It’s perfect for when you just have a few minutes, or even seconds, to peek in on your favorite sites. You can bookmark articles to read later, send stories to a friend via email or text, or post it to any number of your social media sites. Plus, thanks to Buffer integration, you can schedule posts without even leaving the app.



Audible: I don’t know anyone who doesn’t wish they had more time to read. I like conventional reading as much as the next person, but when my to-do list at home starts piling up, reading is the first thing to go. Thankfully, Audible allows my to read even when I’m busy. Whether you’re commuting, folding laundry or going for a run, Audible is a great tool for doing two things at once.

If you have other minute-mastering tips and tools, I’d love to hear about them. Hit me up at @Robinsonpost.

Posted in Productivity

The Curator News Feed: April 11, 2014

04.11.2014 by Megan

So, anyone getting social this weekend? Either way, here’s a wrap-up of our favorite links of late ranging from (our client) Whole Foods Market taking over the country to selfie-taking mirrors, and everything in between. Cheers!

Boom. Selfie'd.

Boom. Selfie’d.

Frank Underwood Welcomes ‘Game Of Thrones’ In A Surprising Way, Huffington Post. This is how you ride the wave of another brand’s excitement and win Twitter all in one fell swoop. — Matthew

The Heartbleed Hit List: The Passwords You Need to Change Right Now, Mashable. An encryption flaw called the Heartbleed bug is already being called one of the biggest security threats the Internet has ever seen. Time to change your passwords if you haven’t already, and check out this handy checklist Mashable created while you’re at it. They recommend changing your Facebook, Twitter, Instagram passwords plus some others to be safe, but the good news is all the sites it lists that you don’t need to be worried about (I still changed all my most important ones anyway, though). — Megan

Whole Foods takes over America, CNN Money. This explains why we are so proud to represent Whole Foods Market. — Scott

This Clever Newspaper Ad Hides a 3D Kitchen in the Classifieds, Gizmodo. The coolest classifieds ad ever. — Megan

This Mirror Will Take Your Selfies For You, Business Insider. Just in case your selfies haven’t been quite up to par, there’s now a solution for that! This mirror will actually snap that selfie for you. Okay, so the world’s problems are far from being solved, but interesting technology centered around this growing trend nonetheless. — Annie

PR is 80% More Effective Than Content Marketing, Business 2 Community. According to Nielsen, PR is 80% more effective than content marketing. Check out the reasons why here. — Noelle

Posted in Friday Links

Four Reasons Your Office Should Love the New Twitter Redesign

04.10.2014 by Brooke

With a new social media redesign comes a flurry of social media posts complaining of the change. This happened most recently on Tuesday when Twitter announced a profile redesign. Twitter received lots of negative feedback for their changes but I’m here to give you reasons why you should rejoice!


1. The design team will owe you coffee
Did you notice that with the new header photo your Twitter background disappeared? Yes, that background you sat with the design team for hours determining the correct spacing to display messaging on the left-hand side. No more hours wasted on your custom background that no one saw on mobile. Congrats, your design team will celebrate when you send them the new Twitter header photo dimensions. Profile photo = 400×400 px // Header = 1500×500 px by the way!

2. It hasn’t rolled out on mobile… yet
Large header photo, pinned tweets and best tweets are the trifecta that make up Twitter’s new profile redesign. Does your team know what you’ll pin first? How do you utilize the extra header space? Don’t panic, you have time to figure it out. With no news from Twitter yet on when these features will roll out on mobile, you have time to adjust and test these new features.

3. Takes away hours of scrolling
When you go on Twitter where do you spend 90% of your time? Chances are you’re in the Twitter feed or curated lists. When you click on specific account, what information are you looking for? With Twitter’s new features, pinned and best tweets are created to provide you everything you’ll need to know. No more scrolling through days of tweets, asking yourself ‘what does their audience engage with?’ Now you’ll know before moving into business with them.

4. It serves as inspiration 
If you roll your eyes over a change in social media, you’re in the wrong business. The number of times that social media platforms have modified or redesigned is endless. Don’t be frustrated but instead, send Twitter a thank you. This is the wake up call you needed to adjust your social media strategy. As community managers, strategists, content developers and analysts we should always be evaluating and taking notes to ensure we’re taking advantage of all opportunities on social media. Let Twitter’s redesign serve as inspiration for you to adjust your plan and get out of your regular, 5-tweets-a-day rut!

Posted in Social Media