Case Study

Winner’s Program

Client

Washington’s Lottery

Industry

Retail
Lifestyle

Services

Day to Day PR
Media Relations

Skip to Results ↓

Situation

So how do you excite people about the possibility of winning the lottery if, in most cases, the winners aren't willing to talk about actually winning the lottery?

Every day, someone wins playing Washington’s Lottery. Whether they take home $75,000 or $750 million, very few people want to go on the news and talk about their win. By the time the news ends they would have a dozen calls from financial planners to their newfound third cousin. Consequently, most winners wish to stay anonymous.

Execution

When a winner claims their prize, Curator receives a call. We have the joy of talking to those excited winners the minute they pick up their check.

Skip to Results ↓

Sometimes get the good fortune of telling an amazing story of a winner who shares their name, like Becky Bell. The Boeing worker saw the Powerball jackpot advertised at $747 million and, thinking of the 747 airplane her company built, took it as a sign to buy a ticket. The next day, she was the sole winner of the $754.6 million top prize.

Most of the time, though, it’s our job to glean the details of their experience and form a newsworthy story… without the benefit of the central figure of the story. We make it work.

From the Kent man who works as a garbage collector by day and a youth minister by night who won $5.5 million, to the player who won $125,000 after following advice from a fortune cookie, we shape and share the unique, wonderful and powerful stories of our winners, and the good that comes from playing the lottery.

With more than $5 billion contributed to help provide grants to college students statewide and support early childhood education, Curator also helps share the story of how the lottery benefits our state.

Shining the light on our state’s luckiest retailers, introducing new games, spotlighting Lottery Week, touting professional sports partnerships, and…. well, you get it.

When you hear a story about Washington’s Lottery, we’re the lucky agency that shaped it.

Results

#1 Year

533 2,183

stories placed in FY2023

media outlets who covered Washington’s Lottery in FY2023

in history for Lottery sales, beneficiary contributions and media coverage in FY2023

Coverage on KIRO 7
Story in The Seattle Times
Story in The Daily Herald
Story in Journal of Business
Coverage on KIRO 7

Winner’s Program

So how do you excite people about the possibility of winning the lottery if, in most cases, the winners aren't willing to talk about actually winning the lottery?

When a winner claims their prize, Curator receives a call. We have the joy of talking to those excited winners the minute they pick up their check.

With more than $5 billion contributed to help provide grants to college students statewide and support early childhood education, Curator also helps share the story of how the lottery benefits our state.

#1 Year

533

2,183

PCC Community Markets: Community Tables

Swansons: Grow With Us