Today in a hashtag is #trustissues. 

Yes, I'm talking about good 'ol April Fool's Day. The one day a year where everyone becomes distrusting and skeptical of one another until the clock strikes midnight again. Despite the fear of being tricked and embarrassed, I find that there is also a lot of anticipation around what crazy things brands and celebrities will try to pull. 

There's always the creatives who make us go "awww" or provide a good laugh. And then there are those that make us go, "Wait, why? Oh no. Did that really seem like a good idea?"

This year, true to form we've seen a mix and the day isn't over yet! Here are some of the April Fool's jokes the Curator team has been sharing around the office today:

Probably should've thought this one through a bit more: Seahawks star apologizes following outrage over April Fool’s prank 

Whole Foods Market debuts its tattoo parlors

Barney's gives it to the dogs with #LickedinBarneys: Beastly Bites: Introducing Freds’ New Menu For Dogs and Licked In Barneys: Epic Late Night Shopping Spree Takes A Turn For The Soggy

Virgin moves to Branson, Missouri 

Bauble Bar introduces its same-day carrier pigeon delivery via Instagram

Kanye (parody account) gets us good with his Tweet - 

Miss Cleo helping with Benefit Cosmetics Beauty calls 

Tinder and Uber joined faux-forces in an eerily real-seeming concept to combine services

The Therapy Dogs at Children's Healthcare Atlanta stole our hearts and their Twitter feed today

And then there were these 29 people who just couldn't handle today. 

Tweet us your favorites @CuratorPR!