Happy National Cheesecake Day! Summer 2016 has been full of events, but the greatest of them all has yet to come – back-to-school! Kids are now gearing up for the new school year and parents are taking full advantage of summer sales for the perfect first-day outfits, backpacks and even student loans. Read on to learn more.

Industry News:

 Wells Fargo Is Offering a Student Loan Discount for Amazon Prime Members, Life Hacker

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited), Buffer

Client Coverage:

Fashion Friday: Stock up & save at Nordstrom Anniversary Sale in Anchorage, KTVA

Harry Potter party planned July 30 in honor of new book, Tri-City Herald

Calories don't count when it's National Cheesecake Day, KRXI