Hello and happy Friday! Here's your weekly roundup from the Curator team on some fascinating articles, as well as some clients reads in the news. Check it out below.

10 Tips to Creating the Perfect TV Show Hashtag, ADWEEK, I think every one of these tips is applicable for choosing hashtags in the retail space. Sometimes you need to create one, sometimes you don't, sometimes the customers will make their own so embrace it. - Brooke

J.CREW IS SHIFTING AWAY FROM A HIGH FASHION IMAGE, FOCUSING INSTEAD ON ITS HERITAGE, Fashionista

How To Wear Your Favorite Summer Trends All Fall, Refinery29

Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App, TechCrunch, Watch out Siri! - Anna

Client Reads

Monroe woman’s Hit 5 ticket worth $360K, Monroe Monitor, A Monroe woman hit it big with a Washington Lottery Hit 5 ticket on July 30, when she realized it was worth $360,000. - Anna

John Varvatos opens in Fashion Valley, The Pulse, John Varvatos opening at Fashion Valley. - Noelle

Teen Vogue's 4th annual back-to-school gala at Stoneridge Mall tomorrow, Pleasanton Weekly, Teen Vogue's 4th annual back-to-school gala at Stoneridge Mall Saturday. - Kate

Kidgits Robotics, Reading, and Math Back to School Event!, SoCal City Kids, Sylvan Learning’s Center will be coming to host STEM, Science, Technology, Engineering and Math, programs to celebrate the start of a new school year. - Audrey

Baja California’s Hidden Gem: Loreto, Dave's Travel Corner

West Seattle bus driver wins $150,000 in lottery; Wants to buy a hot rod, West Seattle Herald, It was an ordinary day at work for Jerry Nitschke of Seattle, until he took his lunch break and scratched a winning $150,000 Lottery ticket. - Anna