Cheers to another week full of brilliant ideas. Check out the latest we've been reading below, as well as some client reads from this week. As always, HAGS.

Instagram's powerful new search is now on the web, Mashable

These Emoji Flashcards From Domino's Will Teach You How to Talk to Your Kids, ADWEEK

Seattle's roof decks - from the air, Seattle PI, Rooftop decks are where it's at in Seattle! - Brooke

Viktor & Rolf’s Fall 2015 Collection makes fashion into art… literally, The Fox is Black, This is some crazy shit. You've gotta love the creativity involved. - Paul

McDonald’s All-day Breakfast Is Coming, Time, Game. Changer. - Anna B

Look Out, Coconut Water. Maple Water Could Be the Next Big Thing, ADWEEK, I want to try this! - Audrey

THE SCIENTIFICALLY PROVEN WAY TO HAVE THE BEST VACATION EVER, Fast Company, If you're summer vacation is still ahead of you, read this to ensure you have the best vacation EVER. - Ann Marie

Client Reads

Sweet: Man's pursuit of milk and cookies yields winning lotto ticket, AJC

DO WHAT YOU LOVE: CHRIS LANE, Life With Style, A nice profile piece on Chris Lane, Director of Marketing and Business Development at Fashion Valley. - Noelle

Biz Buzz: Premium Outlets announces new hires, Daily Republic

So close, and yet so far, Lucire, Great coverage from one of our recent FAM trip participants to Villa del Palmar at the Islands of Loreto. - Noelle

Travel Hotspot: Villa Del Palmar Loreto, Mexico, Inspired by this

UGG Australia opens first Hawaii outlet store in Central Oahu, Pacific Business News

Camarillo Premium Outlets Welcomes New Additions This Summer, So Cal City Kids

J&D's Foods - Check it out, the creators of Bacon Salt just release three new and delicious crouton flavors.

In the Spotlight: Bacon Crouton Varieties, Progressive Grocer

J&D's Pretzel Bread Croutons, Specialty Food