There's an interesting Reddit thread that attempts to explain why, as we get older, time feels like it's speeding up. The reasoning boils down to: (1) When you're a kid, everything is new and interesting, and being inundated with new input (oh look, a leaf!) all day long makes it seem like everything takes a long time; and (2) When you're young, a year is a significant percentage of your life, whereas once you're 20 or 30, a year really doesn't represent that much of your life so far.

Anyway, that's why you're like Holy shit, it's October 17? right now.

Here are some links, and some highlights of Curator clients in the news.

This Flaming Hot Cheetos Bagel Looks Insanely Delicious (Photos), Elite Daily. Dorito bagel. Mmm.... - Ann Marie

21 Digital Marketing Trends & Predictions for 2015, TopRank. Agree with these or disagree? I like that we're seeing a consistent thread of thinking around leaving "promotional" digital marketing and heading toward simply being helpful. - Scott

Brogamats Are Yoga Mats For Guys, Buzzfeed. Saw this and immediately thought of Paul and Shawn. Now you two can bro-out over crockpots and brogamats! - Jennifer (Editor's note: Paul and Shawn are not doing this, but they do love crockpots.)

Michelle Obama Makes Best Vine Ever for 'Turnip For What’, Jezebel. Brilliant. Cue the deranged commenters. - Ann Marie

Revealed: how Whisper app tracks ‘anonymous’ users, The Guardian. Creepy shit. - Ann Marie

Let’s Get Interactive: Bluetooth Beacons, Storytelling and Mobile at Seattle Interactive, Flip the Media. One of my professors in the Comm Lead program showcased his new app, Mixby, at the Seattle Interactive conference. - Maren

Shep Smith's rejoinder to "irresponsible" Ebola coverage, Fox News. Everyone—particularly mainstream media (including Fox)—needs to chill out.

Curator and Clients in the News

The Boss (not that Boss) was at the Seattle Interactive Conference on Wednesday, where he talked about earned media's role in public relations. Check out his deck here:

Creative Earned Media: The New Face of Public Relations

Whole Foods Market:

• Ben & Jerry's, Whole Foods Contribute Labels to GMO Labeling, Willamette Week

Simon Malls:

• It’s October, but Anchorage retailers are hiring for the holidays, KTVA

• Brea Mall and Refinery29 are hosting The Shopping Block, Racked

• First Bite: True Food Kitchen’s fall menu (at Fashion Valley Mall), U-T San Diego

• Style website Refinery29 and Simon Malls are joining forces for a collaborative shopping experience called the Shopping Block, The L.A. Times

• The Shopping Block at Brea Mall, Where Magazine

• Fashion Valley Mall Presents The SHOES FIRST Shopping Guide in Collaboration with Marie Claire!, Any Second Now

• Retail Therapy: Join the Block party at Brea, the Huntington Beach Independent

• Retail Therapy: Join the Block party at Brea, the Daily Pilot

• This year several Simon upscale shopping centers throughout Southern California are hosting Halloween events specifically for children!, So Cal Field Trips

• March For Montebello To Support "Shop Local" Efforts, SoCal City Kids

• Halloween Event at The Shops at Montebello, Mommy Poppins

Have a great weekend, everyone!