How Lauren Conrad Went From MTV Reality Princess to Social Style Queen, ADWEEK, It's refreshing to see a reality star have so much success that didn't start with a sex tape (sorry Kim.) But really, good mentions to how Lauren Conrad utilizes social media to reinforce her brand. - Brooke

The Kardashian Apps Are Here, Cosmopolitan, Hate it or love it? That is the question. - Anna

Soo... who's gonna pay $3/month to keep up with kardashians? - Brooke

Snapchat Moves Into Monetization: U.S. Users Can Purchase Replays, ADWEEK, I'm not sure how I feel about this one yet, Snapchat. - Audrey

Listen to Kanye West's new song 'Fade', The Verge

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules, ADWEEK

Client Reads

No effect in Gilroy after revamp of Livermore outlets, Gilroy Dispatch

Seahawks Fans Sign Flag to Kick Off Another Season, NBC Right Now

Road Trippin' To Bellingham, Seattle Refined

Vancouver woman wins $1M on scratch-off ticket bought at local Fred Meyer, The Columbian

Snack stop leads to $500,000 win for Pullman man, KREM 2

KIDGITS: Family Health & Fitness Day at Stanford Shopping Center, 9/17, Katertots

Del Amo Mall Poised for Major Reposition in Multiphase Project, WWD, Exciting coverage for Del Amo Fashion Center's style evolution in WWD. - Noelle

QUICK TIPS FOR WEARING WHITE AFTER LABOR DAY, San Diego 6

Get a sneak peek inside the Del Amo Fashion Center’s expansion, Daily Breeze

Glamour Magazine shows off three hot Fall looks, FOX 5 San Diego, Two great segments this morning on FOX 5 for LOOKBOOK Live at Fashion Valley. - Noelle

Fall Fashion Trends for Men, FOX 5 San Diego

Love and Romance at Villa del Palmar Loreto, Travel Age West

The Unspoiled Islands of Loreto: Baja, MEXICO, Wandermelon

Fashion Valley cozies up to fall, The San Diego Union Tribune

Eat It Up: Whole Foods gets into the Feast Portland spirit, Portland Business Journal

Guide to the Unofficial Feast Parties that Anyone Can Attend, PDX Eater, Whole Foods Market is giving people a sneak peek of FEAST with the Feastwich. - Ann Marie