Curator PR

View Original

The Curator News Feed: December 5, 2013

Did you catch DiGiorno Pizza's live tweets during the Sound of Music last night? They may or may not have been better than the actual show itself. Catch up on that story plus some other favorites this week that run the gamut from password protection to fuzzy pomeranians. How An Abused Lion, Tiger And Bear Became An Unlikely Family, Huffington Post. Lions, tigers and bears oh my! But seriously, this is a super sweet story and the photos are pretty incredible. -- Chelsey

Credit: Noah's Ark Animal Sanctuary

2 Million More Passwords For Facebook, Google, Twitter, Other Sites Were Stolen And Posted To the Net, Business Insider. If you haven't already, you should probably update your Facebook, Google, Twitter...pretty much any password, because it may very well have been stolen. -- Paul

Ad Recall: Why That Ad Wasn't as Awesome as You Thought, Mashable. This link's from last week, but I thought it deserved to be pulled out of the haze of Thanksgiving. We can all probably recall a handful of "famous" ads that have run over the years. But how many of us can actually connect the ads to the correct brands? As Mashable noted when it tweeted this link, "If people don't remember what an awesome ad is advertising, then it's probably not an awesome ad." -- Paul

via Mashable

President of Marc Jacobs Announces a Brand Event in the Creepiest Way Possible, AdWeek. I'm a big fan of the Marc Jacobs brand. But this video... it's so mesmerizing, so weird. Like, what is going on?? But if we're being honest, it's obviously working because it's already gone semi- viral. This isn't actually the first time Duffy has been in a weird video for Marc, and clearly the luxury fashion giant is doing alright, so this is pretty much a win for their brand. I have a feeling, though, that if I tried to dub a video for one of my client's events in this way, it wouldn't really fly.  -- Megan

Pinstriped cleans up your Mac and hides embarrassing files to help you give a killer presentation, The Next Web. It's fair to say I'm a bit obsessed with productivity tools. And I don't even care what it makes productive. Whether it's task reminder for work projects or a grocery app that syncs with my wife, I'm always on the hunt for new tools to make my daily life easier and more efficient. This includes presentations, so I'm excited to try Pinstriped, a new tool that helps you cut the clutter on your desktop when presenting to clients. Check out the short video to see it in action.  -- Matthew

Pinstriped

DiGiorno Pizza Live-Tweeted The Sound of Music, and It Was Very Tasty, AdWeek. Last night, DiGiorno Pizza live-tweeted The Sound of Music. Sounds crazy, right? What the heck does a frozen pizza company know about the von Trapp family? Quite a bit, as it turns out. This was a great example of a brand using its social channels to go where the conversation is happening. -- Ann Marie

Bonus link: Meet Flint: The Adorable Pomeranian That's Going to Melt Your Heart, My Modern Met. -- Shawn

flint03