This week, we're reading about our favorite NSFW card game, liberating new stock photos from Getty Images, and... the current conditions at Mt. Bachelor, plus lots more. Share with us what you've been reading this week! Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment, Mashable. Marc Jacobs created a pop up shop where there was no money exchanged for product but TWEETS. Yes, that’s right. Customers were rewarded with product when they shared on Twitter or Instagram with the hashtag. Who wouldn't tweet or Instagram for free product? -- Brooke

Puppy Photobombed Selfies to Generate Awareness for Pet Adoption, PSFK. I bet Sarah McLachlan wishes she would have thought of this. There is a huge need for pet adoption, but most shelters and organization tend toward guilt trips and heart-string pulling to get folks in the door. Here's a great example of taking a totally unique approach that is brilliantly sharable. -- Matthew

Shoshi Games, Tumblr. As with any current event these days, people waste no time to find different ways to capitalize on the conversation. And over the past couple of weeks I've loved watching people get creative with their play on the Sochi Games. The Sochi Problems Twitter handle is genius and all the various Putin GIFs have made me laugh, but my new favorite is the Shoshi Games. I think my fellow GIRLS fans will appreciate this just as much as I do. -- Chelsey

44 Stock Photos That Hope To Change The Way We Look At Women, BuzzFeed. On Monday, Getty Images launched their “Lean In Collection” in partnership with LeanIn.org, featuring a beautifully curated selection of photos of female leadership in contemporary work and life. I love how this passion project turned into a welcomed and refreshing take on how women are represented in media. -- Jennifer

Mt. Bachelor Ski Resort - Current Conditions. A change of scenery is a great way to boost creative thinking. For the next few days I'm trading in the view of my laptop screen for this (while hurling myself down steep mountain slopes). Whee! -- Ann Marie

Here's What Maserati Could Have Bought Instead of That Super Bowl Ad, AdAge. bit of a headscratcher when you look at the media buy trade-offs.. -- Shawn

A Razor Brand's 'Smooth' Valentine's Day Promo, PRDaily. I love seeing brands take advantage of holidays and timely events in creative and engaging ways. This is actually a really simple concept, but that's part of what makes it so great. -- Annie

Q&A: How Cards Against Humanity Won the Holidays With a Whole Load of B.S., AdWeek. It's Valentine's Day, so what better time to talk about Christmas. Specifically, a Q&A recap of how Cards Against Humanity's "12 Days of Holiday Bullshit" was planned and executed. -- Paul

Words From a Father to His Daughter (From the Makeup Aisle), DrKelleyFlanagan.com. This blog post is a month old, but I kept seeing it pop up in my newsfeed this week. Dr. Kelly Flanagan is a psychologist with a really interesting blog. In doing some further digging I learned that he has made a habit out of writing letters to his young daughter - so sweet. Here's what he had to say about the make-up and fashion industry. -- Chelsey

Zara Finally Hits Seattle, coco+kelley. Seattle, ZARA has landed! In case you missed it, the Spanish fashion retailer opened to the public yesterday in Westlake Center. Itching to check it out! In the meantime, I loved seeing some pictures and checking out the scoop from the press preview. The pictures make me even more excited, and I echo Cassandra of coco+kelley when I say I fear for my bank account. -- Megan

Curating the Best V-Day Ever, CuratorPR.com. Still struggling with last-minute V-day ideas? Curator has you covered! -- Noelle