The Curator News Feed: May 9, 2014
Here's a Friday surprise: take one guess which TV show from yesteryear is coming to the silver screen?! The team has rounded up our best links o' the week for your reading enjoyment. Have a great weekend!
How important are quotes in press releases?, PR Daily. How important are quotes in press releases? In my opinion, they can really bring a brand's message to life and add a human voice to your story to make it more compelling. Check out why quotes matter, and techniques on how to get good ones. -- Noelle
Rob Lowe on Sending His Son Off to College, Slate. Just in time for Mother's Day, I think Rob speaks for all parents everywhere in this one. Get the tissues ready if you're prone to teary-eyes! -- Megan
Background Burner Does Quick Background Removal on Your Photos, Life Hacker. If you don't have Photoshop and need to remove the background from one of your photos, there's an app for that. -- Paul
What are the most overrated films?, Benjamin L. Moore. Finally, conclusive evidence that "Empire Records" and "Super Troopers" were horribly underrated movies. This blogger took Rotten Tomatoes' API and did a few interesting things with it to compare the difference and overlap between audience and critic reactions to its top rentals. What was so great about the "Spy Kids" franchise, exactly? Also, you've gotta love this kid's bio. -- Paul
Lionsgate Sets Power Rangers Movie, Variety. Great news, guys: They're making a new Power Rangers movie. -- Paul
Obama media strategy includes meteorologists, USA Today. Obama's media relations strategy is fascinating. Just recently, the communications team chose "Between Two Ferns" as a key venue to share Obama's vision for health care. This week, the president pulled together 8 meteorologists from across the country to share his message on climate change. -- Ann Marie
Mexico’s Haunting Underwater Sculptures: Art With A Purpose, Messy Nessy Chic. Killer idea that uses art to help the environment. -- Shawn
Ad of the Day: It Wouldn't Be Mother's Day Without P&G Making You Weep, AdWeek. Leave it to P&G, the "proud sponsor of moms", to leave us with another tear-jerker of a campaign giving acknowledgement to moms just in time for Mother's Day. The ad spot, which features Special Olympics athlete Molly Hincka and her mom, was actually first shared publicly in 2011. But, now that the company has revived the piece again it's worth a second watch - it's a great case study of the impact brands can have if they are able to authentically connect with their audiences. Happy Mother's Day to all the moms out there! -- Annie
6 Easy Ways to Turn Customers Into Brand Fanatics (Infographic), Inc. Because who doesn't love a good infographic? Inc. visually shows how to turn customers into loyal brand fanatics. -- Annie
Lauryn Evarts of The Skinny Confidential Talks Pressed Organic Juice, Pressed Juice Directory. It's been a month since I started juicing and I don't see myself ever going back. I've never had so much fresh produce in my apartment and my energy is staying up without coffee. It's a healthy addiction that I love to feed with tips like these. -- Brooke