At Curator, our in-house retail team has the privilege of working on behalf of 17 Simon properties located throughout the Western United States. And while the majority of our team has been dedicated to kicking-off our Back-to-School efforts, I had the honor of assisting in the coordination of a special announcement at Stanford Shopping Center. The Center, which is nearing its 60^th anniversary, is one of Northern California’s premier shopping destinations. On Thursday, July 31, the Center’s management team, along with a few special guests, announced that Stanford Shopping Center is set to undergo a significant style evolution. Starting in August, the Center will embark upon the first of a two-phase renovation process, aiming to provide the Palo Alto community with a chic and modern environment that will reflect the region's elegant outdoor lifestyle.

Some of the changes guests to the center can expect to see once the construction is complete include:

- Expanded pedestrian areas and gathering places, including an new open plaza with amenities - A new Bloomingdale’s store - A dramatic, contemporary architectural streetscape - Expanded merchandise offerings from new retailers - Upgraded presentations from current retailers - 20 to 30 small shops and five new restaurants in the former Bloomingdale’s footprint - Three designated outdoor locations featuring signature art from local artists

Projects like these are special, as they provide opportunities for us to reconnect with reporters and bloggers who we haven’t worked with in a while, as well as new, media targets that we’ve been following patiently in anticipation of sending that perfect pitch.

I look forward to sharing more of Stanford Shopping Center’s makeover details throughout the project, but in the meantime, you can learn more by clicking here!