Curator's Biggest Wins of 2016
This has been an amazing year for our team and our clients. There are truly too many big wins to call out individually. I am most proud of how our team continues to approach the work with a single minded, results-focused determination. We launched products that not a soul on earth had heard of and placed them on multiple national media and influencer sites, across TVs, radios and devices. The impact for our clients has been phenomenal. We earned new partnerships with amazing global brands, plus our team continues to find fresh new ways to promote the national brands we've been so fortunate to represent for so many years. I couldn't be more proud of our team, our client roster and the work we collectively produce. I can't wait for what lies ahead in 2017!
-Scott Battishill, Curator Principal
Some of our biggest wins of 2016:
We hired some wonderful new talent in 2016: Account Executive Erin Brown and Senior Account Executive Blaire Benson.
We also added some amazing clients to our roster, including The Shops at Crystals, Delta Airlines, Pyramid Breweries, Ably, Whole Kids Foundation, Orchard Nursery & Florist, Kretschmer Wheat Germ and Sway: A Game of Silver Linings and Debate.
We secured coverage for Sway: A Game of Debate and Silver Linings in Upworthy. Not only is Upworthy a wildly popular online site, but the results from this win were larger than life for the company. The article and correlating social media posts generated “life changing” results for our clients.
We landed Ably on CNBC. This win was incredible because, at the time, Ably was a brand new company in the midst of it’s Kickstarter campaign. Our team landed an unknown brand, and even more unknown technology, in one of the most followed news sources in the United States.
In 2016, we also debuted a beautifully executed blogger event series with Whole Foods Market for six seasonal events in Seattle, Portland and Vancouver. The campaign included brunch boot camps in May, morning yoga/breakfast events over the summer and a Friendsgiving in November. The events were fantastic occasions to engage 1:1 with food and lifestyle influencers and position Whole Foods Market as the healthy lifestyle destination for seasonal inspiration and everyday living. In total, 118 guests attended the series, which resulted in 15 blog posts, 279 shares on social media and 1.5M online impressions.
Here’s to a wonderful 2016 and an even better 2017!