Our Secrets Summarized: Influencer Marketing
Throughout March, we shared new content each week in our spring blog series on influencer marketing! Topics provided insights and how-to based on our experiences, ranging from the power of blog ambassadors to working with influencers to amplify an event.
We started the conversation with FAQs on influencer marketing. Some of our clients have had questions about influencer relations and if it’s the right move for their company, so we felt this was the perfect place to begin the series. In week two, we shared our experience helping brands use Instagram to connect with important audiences. Beyond traditional press coverage, Instagram is a powerful way to engage with the right people at the right time.
At the beginning of 2017, Curator initiated a pilot blogger ambassador program with Simon Property Group, a global leader in premier shopping, dining, and entertainment centers. Our third blog post highlighted the power of blog ambassadors and the meaningful results and deep relationships that are cultivated through long-term ambassador programs. Lastly, we showcased working with influencers to amplify an event strategy through our PR program with Ollie Quinn, an independent Canadian-based eyewear company, as it made its foray into the United States with Seattle’s Capitol Hill neighborhood as its launch market.
At the recent blogger conference, Style Summit, we heard from influencers and retailers on both the pain points and opportunities for collaboration between bloggers and brands. More and more brands are tracking trends through the lens of influencers. Localization and representation were key themes in the panelists’ commentary and small group discussions.
At Curator that rings true for our team as localized digital marketing is a renewed focus in 2018 through our work with micro influencers market-by-market on the West Coast. Moreover, we’re diversifying and deepening our influencer relationships this year to include better representation across gender and race. As we work with our blogger and Instagram influencer partners in the coming months, we expect to return to these ideas on the blog.
If you’re hungry to read more, keep checking back on our blog for what’s new or explore the below resources that our team turns to for an industry perspective on best practices and news on influencer marketing.
This is the fifth and final post in our spring series on influencer marketing. If you missed our earlier posts, take a read for a crash course in influencer marketing, using Instagram to connect with audiences, the power of blog ambassadors and amplifying an event strategy with influencers.