What a busy week on the web! For this week's roundup we've recapped some of the most trending articles, a few we thought were interesting, and some killer client coverage. From 10 things we've learned about social media in 2014 to some lucky 12s who won playoff tickets, you'll find it all below.

CMO Deborah Wahl on McDonald's brand refresh, Brightcove

Interesting campaign and direction for McDonald's. Curious to see how this plays out over the next few weeks/months. - Jennifer

10 Things We've Learned About Social Media in 2014, Buffersocial - "One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how things might work and the best strategies, ideas, and experiments to try next."

A couple of good social media takeaways from 2014 - Noelle

If You Were Wondering What Sriracha Beer Tastes Like, Here's Our Review, ADWEEK - "When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste."

I'm a big Sriracha fan, but this..no..too far. - Chelsey

Seattle's Scarlet Letter For Sloppy Trash Sorters, KUOW - "Beware the red tag, the scarlet letter of Seattle waste. The bright red tag says you’ve violated the city’s new trash law, making it illegal to put food into trash cans."

If you live in Seattle, it's illegal to throw your food away now. Sort of. Starting July 1, you can be fined if your garbage has more than 10% recyclables or food waste in it. But garbage collectors are starting to red-tag garbage cans now. The other part of the "sort of": Even if you violate the new rule after July 1, the fine is $1. But still, compost your food, or better yet, eat it. - Paul

Got a Smartphone? Start Broadcasting, TED - "In this fascinating talk, he (journalist Bruno Torturra) shares some of the ways in which he's experimented with live-streaming on the web, and how in the process he has helped to create a very modern media network."

A New Year’s Resolution That’s Doable, The PR News Blog - "Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or being a killjoy. We propose that PR pros vow to banish the following words and phrases from their vocabulary."

Illustrators respond to Charlie Hebdo magazine attack, Dezeen

Illustrators' powerful responses to the attacks in Paris this week. - Ann Marie

A Teenager’s View on Social Media, Medium - "I read technology articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, especially in regards to social media. However, I have yet to see a teenager contribute their voice to this discussion. This is where I would like to provide my own humble opinion."

If you're older than 25, you have to read this post. It's really interesting, and it's making me realize that we're headed for a future where each generation will have its "own" social networks, rather than the future Zuckerberg (surely) imagines, where everyone communicates in one place. - Paul

Hilarious Instagram Depicts A Totally Basic Skeleton Who Can’t Even (Photos), Elite Daily - "We’ve all seen our fair share of basic bitches and their even worse basic bro counterparts."