The Curator’s News Feed: September 28, 2012

Hard to believe it’s already the end of September! With the introduction of the iPhone 5, iOS 6 and people in London buying Kellogg's chips with their Tweets this month, we can only imagine what October might bring!                                                                                                                                 

iPhone 5 Frenzy, The Daily Beast.  Apple’s iPhone 5 release is proposed to single handedly boost the economy, as consumers rush to buy the latest and greatest Apple product. But how long will the hype last until the next best Apple device is introduced? I’ll give it a few more months. –Johanna

Kellog’s Introduces Store Where Only Tweets are Accepted as Payment, PSFK. Social media gurus can stop debating about the value of a customer’s Tweet. Apparently Kellogg’s has it all figured out and it equals roughly a handful of tasty chips. Citizens of London can now stop in a new Kellogg’s pop up shop and “pay” for a sample of the new Kellogg’s Special K Cracker Crisps with (canned) positive tweets. – Ann Marie

Prospective Renters Discounts On Car Rides, Tech Crunch. From BBQ and Ice Cream delivery to Virgin America, I always look forward to hear who Uber is partnering with next and their latest deal with Trulia is just as interesting. Trulia is a real estate listing company and the car service has partnered with them to provide discounted rides to prospective renters in Boston, Chicago, L.A. and Washington D.C. – all places where people in the cities may not have personal transportation. A cool idea indeed! – Chelsey

Google Maps Street View dives under the waves, Android Central. Another reason Apple should've stuck with Google Maps on iOS 6: Street View now includes underwater locations. I don't see myself needing turn-by-turn directions through the Great Barrier Reef any time soon, but it's nice to know that if I needed them, they'd be there. – Paul

This Is the Farthest View Into the Universe Ever, Mashable. NASA outdid itself earlier this week when it unveiled the Hubble Space Telescope eXtreme Deep Field (XDF), the farthest view into the universe ever. The image is a composite of 10 years of Hubble images, which is the only way to resolve some of the extremely faint objects (as dim as one ten-billionth of what the human eye is able to see) that appear in it. It's also, in a way, the oldest photo ever taken — the light from some of the objects has taken 13.2 billion years to reach earth. But enough talking about it; go look at it! – Paul