If your dad is anything like mine, he’s your hero, counselor, protector, supporter and advisor. With Father’s Day coming up this weekend, it’s only fitting that we take a look at how brands are pulling on our heartstrings in honor of dear ole’ dad.

WestJet Father's Day Surprise

On the heels of last year’s Santa Surprise, WestJet pulled off the ultimate Father’s Day reunion, fit to make a grown man cry. The airline partnered with the Ronald McDonald House to surprise Saskatoon resident Marc Grimard, whose youngest son Joel was staying in Edmonton with his wife for treatment of congenital heart disease.

The campaign is emotional and shows WestJet’s human side. Check out the full feel-good video here and sampling of social media props, below.

Fruit of the Loom’s GIF Registry

Fruit of the Loom went for a more comical approach with its Father’s Day GIF Registry, a microsite containing animated GIF “vouchers” for the simple things Dads want, like unlimited remote control use or naptime, anytime. The idea is a brilliant way to bring those traditional kid-produced coupons (you know, the ones that are usually good for doing the dishes or cleaning up bedrooms) into the digital age, and can be shared easily on Facebook, Twitter, Pinterest and via email.

Dove Men+Care’s “Real Dad Moments”

Much like its “Real Beauty Sketches” aimed at women, Dove challenges the stereotypical images of dads with its “Real Dad Moments” video, depicting a series of fathers as caregivers helping their children get through emotional highs and lows, like making it across the monkey bars or being stuck roadside with a flat tire. The digital campaign also encourages users to submit their own #RealDadMoments via Twitter, Instagram and Facebook. The message is sweet and simple.

American Greetings “Dad Casting”

American Greetings recently received kudos for its “World’s Toughest Job” campaign, a Mother’s Day video (with more than 20 million views to-date) in which real people were interviewed for a grueling position with zero pay, unveiling at the end that the description is that of a mother’s job. Referenced in our Curator News Feed from last week, the sequel called “Dad Casting” shows real actors auditioning for the role of father, following the theme that there is no script for being a good dad. People can use the hashtag #worldstoughestjob to give the dad in their life a online standing ovation via social media.

Is there a Father’s Day campaign you saw this year that you really loved? Tweet us and tell us about it at @CuratorPR! And Happy Father’s Day to all the amazing dads out there, including mine!