Case Study
Community Tables
Client
PCC Community Markets
Industry
Retail
Food
Services
Creative Earned Media Campaign
Situation
As the largest Co-op in the nation, PCC has a 70-year history of working with the best local producers to nourish the communities it serves.
PCC is head-of-class when it comes to things like quality standards, sustainable practices, and equity amongst its suppliers and producers – but there is one category no other grocer of PCC’s quality can even talk about: its members. PCC has stores in 16 unique NW communities and we decided to tell the stories of all its wonderful qualities by showing how its diverse families use PCC to feed their families. In so doing, we can bring all of PCC attributes to life while inspiring and entertaining its fans.